Experiment: passersby draw famous logos from memory

We decided to conduct a comic experiment: go out and see how well people remember the logos of famous brands. We asked passersby to draw from memory the logos of Apple, Lacoste, Playboy, Android, Sberbank, Megaphone.

Apple

There were no big problems with this logo:

Lacoste

Approximately the image of the logo was deposited in the memory of people. Of course, not everyone can draw a crocodile, but common motifs are visible:

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Playboy

For some reason, all the passers-by drew a rabbit in the wrong direction, although they did not see each other’s options:

Android

The general form is remembered by all, but no one drew characteristic hands:

Sberbank

Most of the memory, apparently, reflected the old Sberbank logo, without a small asymmetry, which appeared later:

Megaphone

Here the spread is the largest - from the exact copy to ???!?:


Of course, this is not a serious experiment, but even from it one can understand which features of logos people remember better and which ones are worse. We took some options and presented what the world would look like with such a logo:




















Hmm ... Android is prettier.

If you like our comic experiment, subscribe to the Log machine in VK , there is more interesting. See you later!

PS The second part of the experiment with logos of frets, starbucks and others