Classic and new internet marketing aids worth seeing

In addition to the fascinating books on the development and design on the Internet, you can also find entertaining tutorials on Internet marketing - everything that concerns the monetization of your project and the maximum profit from the effort invested in its creation.



This time we decided to present the reader with a selection of current books of recent years on the topic of Internet marketing in general and its individual aspects, which may be useful at all stages of developing and promoting a website or mobile application.


1) Gaming Marketing
The book by Sergei Galenkin, a blogger and popularizer for the gaming industry, is a useful and affordable tool for indie developers, game designers, marketers, and anyone interested in the promotion of games. The author will tell "about how to position the game, prepare for its announcement, communicate with the press, buy advertising and participate in exhibitions." The manual includes a description of all the processes accompanying the creation of the game - from the start of development to the publication.
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Year of publication: 2013
Russian language
→ Read



2) Download money! Marketing of mobile games and applications
The latest information on the most important and urgent issues of mobile marketing is contained in the book “Download the money!” By Russian authors. Coverage received such topics as the choice of marketing strategy, PR, advertising, internal analytics, A / B testing, the choice of monetization model and preparation for entering the world market. The book can be interesting to mobile application developers, marketers, entrepreneurs and investors.

Year of publication: 2015
Russian language
→ Read



3) Internet marketing and digital strategies
The book is a wider subject, covering the field of Internet marketing entirely, is a tool for marketers and businessmen, one way or another engaged in the promotion of sites and work with advertising. Employees of Intelsib, the authors of this book, give answers to the following questions: how to analyze the target audience and analysis of competitors, how to choose the right positioning, how to evaluate the effectiveness of the promotion, why you need a minimum plan and maximum plan when developing a strategy and others.

Year of publication: 2015
Russian language
→ Read



4) Mobile traffic: smartphone as a new source of sales from the site
Another book related to current Internet marketing problems offers an analysis of mobile devices as a new tool for successful online sales. The reader will learn a lot about the specifics of mobile users, about ways to increase the conversion of mobile traffic, about setting up contextual advertising for mobile devices, and also find answers to other questions about how to increase sales from the site.

Year of publication: 2015
Russian language
→ Read



5) In the bull's eye! Marketing applications for the iPhone and iPad
Jeffrey Hughes, a leading specialist in the field of mobile application promotion, divides his book into 4 parts (Marketing message, Marketing message, iPhone / iPad application pricing, Marketing plan implementation / Application launch), in each of which the reader will be able to find a comprehensive coverage of a given Topics. The book is considered a kind of classic instruction to achieve success on the App Store and go to the top.

Year of publication: 2012
Russian language
→ Read fragment
→ Buy



6) Mobile Marketing: How to charge your business in the mobile world
The book by Leonid Bugaev is intended primarily for business owners, advertisers and marketers, but may be of interest to anyone who works in the mobile. It discusses the features of the mobile world and mobile commerce, the key points of mobile marketing (mailing, mobile services, augmented reality, QR and barcodes) and the prospects for working with mobile technologies.

Year of publication: 2012
Russian language
→ Read fragment
→ Buy



7) Responsive web design. Emotional web design. Basics of content strategy. First mobile
A set of books on web design and partly mobile design, which comprehensively addresses the problem of designing a site and, above all, creating its mobile version. Following the recommendations of each of the books in this series, the developer, designer or marketer will be able to take their projects to a new level and start making good money on them.

Year of publication: 2012
Russian language
→ Buy



8) ASO 2016 Learn the App Store Optimization: A Comprehensive Must-Have Guide for ASO Optimization in a Competitive Search Environment.

From this small amount of benefits, you will learn how to correctly optimize applications using powerful ASO-tools, without spending a penny. The author provides readers with a comprehensive guide to ASO optimization, the use of free ASO tools and free marketing tools. All this will be necessary for you to win the competition.

Year of publication: 2016
English language
→ Buy



9) The Complete App Store Optimization Handbook (“ The Complete App Store Optimization Guide”)
Steve Young's Pocket Guide introduces the reader to the basics of ASO optimization, with the basic tools of work, as well as strategies and methods that will help you in your promotion. The pages of the manual contain information about what principles you need to follow when choosing a name for your application, how to select keywords, what screenshots to add and what you need to get good reviews on the App Store or Google Play.

Year of publication: 2016
English language
→ Buy



10) Mobile App Marketing & Monetization Your Android or iPhone app. Get your app business. (“Mobile application marketing and monetization: how to promote mobile applications on a professional level”)
This tutorial focuses on the effective promotion of applications on the market, as well as the best ways to benefit from your mobile application. The author of this guide - a specialist in the field of mobile - will teach you to choose the right strategies for optimizing, promoting and generally mobile applications business.

Year of publication: 2014
English language
→ Buy