Video marketing in social networks: the most important indicators in 2017

Did you know that a Facebook video gets an average of 135% more organic coverage than a photo? Or that 73% of B2B marketers talk about the positive impact of video on ROI?

Video captures social networks. In our survey, 83% of marketers said they would like to create more video content if they were not limited by time and resources. We also learned that 30% of marketers in 2017 are going to spend more time on Facebook.

We have compiled the 50 most important social media marketing statistics to help you use video marketing effectively. We provide video statistics that cover topics such as marketing trends, user behavior, involvement, and more.
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1. Trends

1. By 2020, online video will make up more than 80% of all consumer Internet traffic ( CISCO , 2016).
2. On Facebook, more than 8 billion videos are watched daily or 100 million hours of video ( TechCrunch , 2016; TechCrunch , 2016).
3. Snapchat has 10 billion video clips daily ( Bloomberg , 2016).
4. From December 2014 to December 2015, the number of Twitter video views increased 220 times ( Twitter , 2015).
5. Periscope users spent more than 200 million broadcasts ( Periscope , 2016).
6. Periscope users watch daily broadcasts for more than 110 years ( Periscope , 2016).
7. On YouTube, more than 500 million video hours are watched daily ( Business Insider , 2016).
8. The number of users looking for videos on YouTube how-to, from 2014 to 2015. increased by 70% ( Google , 2015).
9. On Youtube for the first five months of 2015 in North America, more than 100 million hours of how-to videos were watched ( Google , 2015).

2. Use in marketing

10. Video for social media marketing in 2016 was used by 60% of marketers ( Social Media Examiner , 2016).
11. Video broadcasts for social media marketing in 2016 were used by 14% of marketers ( Social Media Examiner , 2016).
12. 73% of marketers are planning to expand the use of video ( Social Media Examiner , 2016).
13. 50% of marketers are planning to use video broadcasts ( Social Media Examiner , 2016).
14. In the sphere of small and medium business, 44% of company owners and marketers plan in 2017 to invest in promoting their video on Facebook ( Animoto , 2016).
15. Create more video materials, if it were not hampered by restrictions on time, resources and budget, would like 83% of marketers ( Buffer , 2016).
16. To spend more video broadcasts, if it were not hampered by restrictions on time, resources and budget, 43% of marketers would like to ( Buffer , 2016).



17. A quarter of marketers and owners of small and medium-sized businesses are lagging behind in video marketing ( Animoto , 2016).

3. Behavior when watching a video

18. Videos no longer than 2 minutes get more attention ( Wistia , 2016).



19. Among users who viewed the first three seconds of a video on Facebook, 65% will watch it for at least 10 seconds, and 45% will watch it for 30 seconds ( Facebook , 2016).
20. Fully viewed videos are 55% of users - the highest rate among all types of material presentation ( HubSpot , 2016).



21. On Facebook, 85% of videos are viewed without sound ( Digiday , 2016).
22. More than 50% of videos are viewed on mobile devices ( Ooyala , 2016).
23. Over 93% of Twitter videos are viewed on mobile devices ( Twitter , 2016).
24. Half the subscribers on YouTube at the age of 18–34 years old will postpone their occupation for the sake of watching a new video from a favorite author ( Google , 2016).

4. Involvement

25. According to estimates, Facebook is the most effective social channel for video: it is 8.4 times more efficient than others ( Animoto , 2016).
26. On Facebook, video gets an average of 135% more natural (organic) coverage than photos ( Socialbakers , 2015).
27. On average, a week during the hours of mass viewing of YouTube TV channels only on mobile devices covers more than 18-year-olds than any cable TV network ( Google , 2016).
28. Approximately 43% of users would like more video from marketers in the future ( HubSpot , 2016).
29. Own video on the Twitter platform compared with third-party players increases the number of responses by 2.5 times more effectively, retweets - by 2.8 times, adding to favorites - by 1.9 times ( Twitter , 2015).
30. Video retweet 6 times more often than photos, and 3 times more often than GIF-animation. ( Twitter , 2016).

5. Video Broadcast

31. On Facebook, users spend an average of more than 3 times more time watching a live broadcast than on a video that has been broadcast ( Facebook , 2016).
32. Facebook users comment video broadcasts 10 times more often than regular videos ( Facebook , 2016).
33. Respondents of a survey conducted by Lifestream in 80% of cases will prefer to watch a video broadcast from a brand to read a blog entry ( Livestream , 2016).
34. Lifestream survey respondents in 82% of cases will prefer to broadcast video from the brand recording on social networks ( Livestream , 2016).
35. Live broadcast of the event increases the attractiveness of the brand by 63% ( Twitter , 2016).

6. Video advertising

36. Facebook subtitles for video ads increase the time for watching videos by an average of 12% ( Facebook , 2016).
37. The effectiveness of video advertising on Snapchat in attracting visual attention is at least 2 times higher than on Facebook, 1.5 times higher than on Instagram and 1.3 times higher than on Youtube ( MediaScience , 2016).
38. Video advertising on Snapchat provides a more than double increase in the intention to buy, when compared with video advertising on TV, Instagram, Facebook and Youtube ( MediaScience , 2016).
39. Snapchat's video ad response rate is 5 times higher than the average CTR on comparable platforms ( Snapchat , 2017).
40. Twitter video advertising is considered to be 10% more appropriate, 8% more pleasant and 8% less intrusive than similar advertising (before the main material, with the possibility of skipping) on ​​publishers' websites ( Twitter , 2016).
41. Video advertising on Twitter is almost 2 times better remembered than advertising on premium sites (before the main material, with the possibility of skipping) ( Twitter , 2016).

7. Shopping behavior

42. On YouTube, 6 out of 10 followers on tips on what to buy will rather listen to a favorite author than a favorite TV or movie star ( Google , 2017).
43. Watching product videos will be 4 times more consumers than reading about it ( Animoto , 2015).
44. Millennials when making a purchase decision in 4 cases out of 5 take video materials into account ( Animoto , 2015).
45. Among the millennials, 70% of purchases on the Internet are likely to be watched by company videos ( Animoto , 2015).

8. Return on investment (ROI)

46. ​​Companies that use video in marketing, for the year increase revenue by 49% faster than those that do not use ( Aberdeen Group , 2015).
47. In the sphere of small and medium business, 76.5% of professional marketers and owners of companies see the effectiveness of video marketing ( Animoto , 2016).
48. In the corporate segment, 73% of marketers say that video has a positive effect on the profitability of marketing investments ( Tubular Insights , 2015).
49. The presence of the brand logo in the video can increase the intention to buy by 9% ( Twitter , 2016).
50. For companies using video in marketing, the response rate (CTR) is 27% higher and the website conversion rate is 34% higher ( Aberdeen Group , 2015).

Do you use video as part of your marketing strategy? Share in the comments!


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