Comparison of contextual advertising automation services
There was a need to make an independent assessment of contextual advertising automation services. Perhaps someone will be interesting results. Such systems are now used by almost all advertising agencies and advertisers who independently manage their advertising.
Tested:
Got a demo access:
- Origami
No access:
1. Comparison of functionality
Part 1
| Service | YML | Quality control | Access levels |
| Alytics | + | + (check for broken links) | + |
| Aori | - | - | - |
| Elama | - | + | - |
| K50 | + | - | + |
| Marilyn | + | + (check for 4xx and 5xx) | + (flexible setting) |
| Origami | + | + (check for 4xx and 5xx) | + |
| R-broker | + | + (check for 4xx and 5xx) | - |
Part 2
| Service | CRM Integration | RC on the client's account | Transition from saved CTR |
| Alytics | + | + | + |
| Aori | - | - | - |
| Elama | - | - | - |
| K50 | + | + | + |
| Marilyn | - | + | + |
| Origami | + | + | + |
| R-broker | - | + | + |
Part 3
| Service | Creation of the Republic of Kazakhstan, the selection of keys | Minus | UTM |
| Alytics | - | - | + |
| Aori | + | + | + |
| Elama | + | + | + |
| K50 | - | - | + (check once a day) |
| Marilyn | - | + (cross minus) | + |
| Origami | - | - | + |
| R-broker | - | - | + |
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Part 4
| Service | Bid Management | Strategies | Exercise on time |
| Alytics | + | + | + |
| Aori | + | + | - |
| Elama | + | - | + |
| K50 | + | + | + |
| Marilyn | + | + | + |
| Origami | + | + | + |
| R-broker | + | + | + |
Part 5
| Service | Exercise YAN | Metrics | Google Analytics |
| Alytics | + | - | + |
| Aori | + | + | + |
| Elama | - | - | + |
| K50 | + | + | + |
| Marilyn | + | + | + |
| Origami | + | - | + |
| R-broker | - | - | + |
Part 6
| Service | Call Tracking | Other bindings | Billing |
| Alytics | CallTouch, CoMagic, Alloka, Clickfrog, Ringostat, calls by user_id (codes on the site) | Competera (price comparison), Gismeteo (weather), currency rates (from the Central Bank website) | - |
| Aori | - | + | |
| Elama | CallTouch Payment | + | |
| K50 | Calltouch, Comagic, Calltracking, K50 calltracking, user_id calls | Competera (price comparison) | Payment of services K50 |
| Marilyn | - | - | + |
| Origami | CallTracking, CallTouch, Comagic | Competera, Roistat | - |
| R-broker | CallTracking, CallTouch, Comagic | Priceva | + |
Part 7
| Service | Sites (except poison) |
| Alytics | Adwords, Market |
| Aori | Adwords, MyTarget, VK, Facebook, Instagram, Billing |
| Elama | Adwords, Market, VK, Billing |
| K50 | Adwords, Market, MyTarget, Facebook |
| Marilyn | Adwords, Market, myTarget, VK, Facebook, Instagram, J.Display, AdFox, DoubleClick, Google Merchant, Billing |
| Origami | Adwords, Market |
| R-broker | Payment Charge: Adwords, VK, Market, MyTarget, Runner, Facebook |
Part 8
| Service | Technical support | Agency | Statistics | Projects (RK groups) |
| Alytics | E-mail, tel. | - | + | + |
| Aori | Chat, tel., E-mail | All services | + | - |
| Elama | Chat, tel., E-mail | create and configure RC | - | - |
| K50 | chat | - | + | + |
| Marilyn | + (without test) | - | + | + |
| Origami | + (without test) | - | + | + |
| R-broker | + | + | + | + |
2. No one has
- Smart Banner Management
- Manage Dynamic Ads
- Application Advertising Management
3. Subjective assessment on a 5-point scale
| Service | Usability | Documentation (help, wiki) | Technical support |
| Alytics | five | five | 4 (does not always respond on time) |
| Aori | five | 2 | 3 (does not always respond, chat sometimes does not work) |
| Elama | five | five | five |
| K50 | four | five | 4 (does not always respond on time) |
| Marilyn | - | - | - |
| Origami | - (limited access to test account) | five | - |
| R-broker | four | five | five |
Not all the information I have placed in this post - there is still material on the interesting functionality of each of the services. If this article has more than 50 pluses, I’ll hang the second ;-)
Source: https://habr.com/ru/post/326876/
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