Week before the International Mobile Conference MBLT17

On April 25, the 6th International Mobile Conference MBLT17 will be held in Moscow. The event will bring together representatives of the largest international and Russian mobile products with millions of Google, Shazam, Facebook, Uber, Spiking, Statsbot and others, who will discuss current trends and future prospects of the mobile market. The final program is published on the site.



As part of the program, participants are expected to present topical issues of the mobile industry, roundtables on fintech, creating chat bots and user acquisition, open MBLT Talks open interviews with Ivan Kozlov, a delicious lunch from Tinkoff Bank and a noisy after-party. The MBLT17 mobile application with the schedule of reports and detailed information about the speakers will help you to navigate the conference and not to miss the interesting report, and participants can use the chat bot to conveniently organize meetings.
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Where do we start

The conference will be held in three streams. The business program in the main hall will be opened by Josh Partridge - vice president of Shazam in the EMEA, LATAM and Canada regions with the report “How to create an application that users love”. From his speech, using the example of Shazam, we learn about the principles of creating a mobile application that will attract and retain users for many years. In the second hall, Yulia Onuchina, Client Partner Russia & CIS on Facebook, will give a speech on Instagram: Creative for Efficiency Growth. The program in the third hall will begin with a round table "How to cut a bot so that the user will stay with you for a long time." Pavel Doronin from AI Today, Artem Keidunov from Statsbot, Sergey Budyakov from Usedesk, Nikita Nikitinsky from DialTech and Valentin Malykh from MIPT will discuss marketing and technical aspects of chat bots.

Interesting reports and discussions

About future

Dmitry Navosha, director and co-owner of Sports.ru and Tribuna Digital, will talk about the trends in the slowdown in the growth of the mobile applications market. What is waiting for mobile applications in connection with the development of competing technologies PWA, AMP, Telegraph? We learn from his report.

Using the example of Uber, Vitaly Bedarev will show how mobile technologies affect the urban environment, and how online transport services transform the infrastructure of a big city.

Alexander Grach from AppsFlyer will highlight new approaches and metrics that will help fight the mobile fraud.

Tikhon Kosykh, the founder of the network of fitness clubs Raketa.Fit and the creator of his own IT-platform for automating processes in the sports industry, will tell how the mobile will change your workouts.

About users

Where to get users and how to build a smart strategy for user acquisition? - Questions to be answered by the participants of the food round table. Denis Litvinov from FunCorp, Maxim Pogrebnyak from Ozon, Alexey Rajewski from Profi.ru and Stas Bukreev from YouDo and Oksana Filatova from Lamoda will tell about the present and future user acquisition. Moderator will be Alexey Pisarevsky from Mobio. In the framework of the round table, our experts will discuss:

- How has the process of attracting users to applications changed?
- Is a positive Unit-economy possible when purchasing traffic?
- Inhouse or agency - what to choose?
- How to attract users if you do not have a large budget?

Alexander Anikin from Kinian will tell you how the automation of offline user service begins, and how to correctly compare offline and online data on visitor behavior in real time.

About design

Motion-designer Romain Reid will tell participants how the use of AI transforms the UI design approach. Romain did projects for Nike, Disney, Google, LG, Samsung, Manchester United and other famous brands.

Nick Babich of RingCentral will present the basic rules of animation in a mobile application and the role of functional and entertaining animation.

About Fintech

Financial technologies continue to attract a large amount of investment every year, so we cannot avoid this topic. Within the MBLT17 program, we expect experts with reports on fintech from Tinkoff Bank, Lifepay, Otkritie Bank, Promsvyazbank, Sberbank, Spiking.

Igor Kostylev, editor-in-chief of FutureBanking, will be the moderator of the Mobile Banking - Growth Points round table. During the discussion, representatives of large Russian banks will discuss the topic of stagnation and the role of AI in the development of banking applications, the future of atomic applications and potential points of growth for mobile banking.

MBLT talks

Denis Litvinov from FunCorp, Dmitry Navosh from Sport.ru, Anna Artamonov from Mail.ru, Maxim Evdokimov from Tinkoff Bank and Artyom Keidunov from Statsbot will answer all the burning questions of Ivan Kozlov from Aviasales as part of the traditional MBLT Talks open interviews.

You can view the full list of speakers and all the details of the program, as well as purchase tickets on the website .

When buying 2 or more tickets, a 30% discount is valid. Sign up now !

The MBLT17 conference is an exchange of international experience and knowledge, successful cases of mobile product development from leading companies for various business areas and endless networking opportunities.

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Organizers: e-Legion and RAEC
General partners: AppMetrica, Tinkoff Bank
Partners: AppsFlyer, Google, Lifepay, Scorocode, Appness, Skyeng

For media accreditation please email al@e-legion.com