MBLT17 preliminary program

Less than a month is left before the start of the International Mobile Conference MBLT17 . A preliminary program has been published on the site, in which representatives of Google, Facebook, Shazam, Tinkoff Bank, Mail.ru, Uber, Sports.ru, App Annie and others will take part.



The business program of the conference will be held in the format of reports, discussion platforms and open interviews - MBLT Talks.

The topics of the reports have already been approved, and together with the speakers we will discuss:
')
- the present and future of the mobile industry,
- the latest fintech trends,
- new VR and AI,
- the use of chat bots for various business areas,
- transformation of the approach to the development of UI due to the development of AI technologies,
- strategies for monetization of mobile applications,
- mobile marketing.

Fintech

Fintech will be one of the main topics of the conference. As experts, we invited Klemen Chang from Spiking, Anna Mikhina and Maxim Evdokimov from Tinkoff Bank, Lukasz Leonieuski from Facebook, Igor Kostylev from FutureBanking, Alexey Blagirev from Otkritie Bank, Arseniy Kosenko from Lifepay, etc. The topics of the reports will be devoted to: trends of Asian financial technology, UX for daily banking, the impact of mobile on the financial industry and the prospects for the development of financial mobile solutions.

How to overcome the stagnation in the development of banking applications in connection with the glut of functions? Is there a future for atomic applications? Is UX important in mobile banking? What is the role of AI in banking applications? To answer these questions, representatives of large Russian banks will gather at a round table to discuss all possible points of growth for mobile banking.

Mobile strategy

Josh Partridge from Shazam, Andy Zmolek from Google and Matt Jones from Manning Gottlieb OMD will present the topic of strategic development of mobile business. From them we learn how to attract and retain the user and develop a mobile-first strategy when launching your own product.

Mobile marketing

Reports on mobile marketing tools will be covered by representatives from Branch and Qlean. What is the difference between the approaches to display and mobile marketing and how to increase the conversion, Emre Aksoy and Roman Kumar Vias will be shown on real cases.

Chat bots

“How to cut a bot so that the user remains with you for a long time: marketing and technical aspects” is the topic of one of the three round tables. Pavel Doronin, founder of the AI ​​Community, Artem Keidunov from Statsbot, and other experts will discuss the actual issue of creating chat bots in this discussion.

MBLT Talks

Last year, at the MBLT conference, we tried the format of an open interview, it came out lively, interesting and frank. Repeat. MBLT Talks presenter Ivan Kozlov from Aviasales will speak with top managers of well-known mobile companies: Mail.ru, Tinkoff Bank, Down-the-line.com and FunCorp about technologies, ambitions and new challenges of the mobile market.



A complete list of speakers and business program details can be found on the website.

We have created all the conditions for effective networking and your comfort: an application with a schedule, a chat bot for arranging meetings, a lunch from Tinkoff Bank and a grand after-party.

Ticket price today is 6,000 rubles. When buying 2 or more tickets, a 30% discount is valid. Register on the official site.

Follow the conference news on Facebook and Twitter.

Organizers: e-Legion and RAEC
General partners: AppMetrica, Tinkoff Bank, Sberbank
Partners: Google, Lifepay, ScoroCode, Appness, Skyeng

For media accreditation please email al@e-legion.com