I dream to walk the dog
Recently, my friend (successful programmer, apartment, wife, favorite work) admitted that there is something that he lacks in life. “So what?” I asked. He replied that he wanted to walk the dog ...
He has neither the desire nor the time to keep an animal. He just wants to walk the dog . 30 minutes alone with your thoughts. Leisurely, wander in the morning and in the evenings, somewhere in the park or on the waste ground. Sometimes, the neighbors allow him to walk their dog.
But if animals are indifferent to him, then why a dog? Why, if he wanders there alone, people will think he is insane! And how can he himself - a respectable person - can afford to spend so much non-paying time for contemplative walks?
Sooner or later, someone will inquire about what it is that he wanders around. And then he will answer - "walking the dog" ??
')
The task of Imaginary Marketing is to make this answer surprise no one. Well, think of it, a man with a dog walks, some kind of nepal. And it doesn't matter at all that there is no real dog around - the point is not about her, right?
But if we are talking only about mental equilibrium, then we should attribute this to psychotherapy , and not to marketing - after all, if people stop buying pedigree and collars, what will we then monetize ?
We will monetize Attention . Attention of those who, after walking with a dog, will not wipe their dirty feet and brush their ticks, but go to a forum or a social network to share their emotions.
UPD:
Flexpetz
He has neither the desire nor the time to keep an animal. He just wants to walk the dog . 30 minutes alone with your thoughts. Leisurely, wander in the morning and in the evenings, somewhere in the park or on the waste ground. Sometimes, the neighbors allow him to walk their dog.
But if animals are indifferent to him, then why a dog? Why, if he wanders there alone, people will think he is insane! And how can he himself - a respectable person - can afford to spend so much non-paying time for contemplative walks?
Sooner or later, someone will inquire about what it is that he wanders around. And then he will answer - "walking the dog" ??
')
The task of Imaginary Marketing is to make this answer surprise no one. Well, think of it, a man with a dog walks, some kind of nepal. And it doesn't matter at all that there is no real dog around - the point is not about her, right?
But if we are talking only about mental equilibrium, then we should attribute this to psychotherapy , and not to marketing - after all, if people stop buying pedigree and collars, what will we then monetize ?
We will monetize Attention . Attention of those who, after walking with a dog, will not wipe their dirty feet and brush their ticks, but go to a forum or a social network to share their emotions.
UPD:
Flexpetz
Source: https://habr.com/ru/post/3250/
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