Open lecture by Sergei Zykov on April Fools ’actions in games
On March 28, the fifth flow of our students begins training on the program “Management of online gaming projects”. The program lasts 8 months, we launch it in spring and autumn. If you are interested in learning now, then the site has detailed information on registration . And this week, on Saturday, we are doing a free open lecture on an unusual topic - on launch cases by game companies of April Fool's actions. Still, on Saturday will be the first of April. Since the entry lists, you must go online registration . Under the cut details about the lecture.
So, on April 1 at 14:00 we invite novice game developers, employees of gaming companies and all game industry enthusiasts to an open lecture on game marketing. During the lecture, we will talk about how the tradition has developed to make the audience laugh at April 1, why game companies invest a lot of resources in these jokes, and analyze various cases of humor in games. We also discuss how to joke over competitors without negative consequences and how to provide the audience with a good mood, and for ourselves - fame and good reputation.
The open lecture will be conducted by the marketing instructor in the “Game Management Internet Projects” program - Sergey Zykov. Marketer and PR-specialist with 15 years of experience. In the gaming industry since 2005. During this time, he has released more than 100 projects in Russia, including games from the series Call of Duty, Tomb Raider, Hitman, Final Fantasy Blitzkrieg 3, and others.
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The event will be held on Saturday 01.04.2017 in the building of the Higher School of Business Informatics (VSBI), located at ul. Trifonovskaya, d.57. Page 1 (subway Rizhskaya). Duration: from 14:00 to 17:00. Pre-registration is required, entry by lists.
This time we decided to make a broadcast, before that all the open lectures were laid out later in the recordings. Let's see how the broadcast will go down. It will be led by our partners from Study.live from this link to the broadcast .
See you!
So, on April 1 at 14:00 we invite novice game developers, employees of gaming companies and all game industry enthusiasts to an open lecture on game marketing. During the lecture, we will talk about how the tradition has developed to make the audience laugh at April 1, why game companies invest a lot of resources in these jokes, and analyze various cases of humor in games. We also discuss how to joke over competitors without negative consequences and how to provide the audience with a good mood, and for ourselves - fame and good reputation.
The open lecture will be conducted by the marketing instructor in the “Game Management Internet Projects” program - Sergey Zykov. Marketer and PR-specialist with 15 years of experience. In the gaming industry since 2005. During this time, he has released more than 100 projects in Russia, including games from the series Call of Duty, Tomb Raider, Hitman, Final Fantasy Blitzkrieg 3, and others.
')
The event will be held on Saturday 01.04.2017 in the building of the Higher School of Business Informatics (VSBI), located at ul. Trifonovskaya, d.57. Page 1 (subway Rizhskaya). Duration: from 14:00 to 17:00. Pre-registration is required, entry by lists.
This time we decided to make a broadcast, before that all the open lectures were laid out later in the recordings. Let's see how the broadcast will go down. It will be led by our partners from Study.live from this link to the broadcast .
See you!
Source: https://habr.com/ru/post/324974/
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