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How to bring a business online and do not go broke: digest of useful materials for beginners



It is 2017 in the yard, but in Russia there are still a huge number of companies that just have to get acquainted with the Internet better. Often, the thought of going online comes from entrepreneurs who initially planned to work exclusively offline, but the growing competition and difficult economic environment forced them to start using technologies.

Anyone who thinks about starting a network activity faces traditional issues - how to optimize the costs of creating a website (and get an adequate result), what tools to promote it, what can go wrong with all this? I collected a small digest of useful materials that will help answer these questions.
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How to get online: website and content


People who are not familiar with the customized development market and its realities, it’s hard to understand how much the site should cost for their needs, how exactly to do it - order from studios and freelancers or work independently with designers and CMS, which you need to remember to get sales in online At the same time, it is necessary to work out criteria by which to evaluate the final result. Here are some links that will help sort out the question:


Promotion at the start


It’s not enough to create a website, you need to bring people to it, and here beginners have no less questions than at the first stage: what promotion tools to use, are there any unobvious and cheaper tools, where can I get more knowledge? Below is a list of materials about promotion channels - some of them are not written very often.


Errors and possible difficulties


In order not to make common mistakes, at least you need to know about them. Below, I have compiled links to materials on errors in the creation and promotion of sites, development myths, and real case studies with conclusions.

Source: https://habr.com/ru/post/322426/

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