TV channels are interested in online shopping

In the past few days, interest from television channels to online stores has risen sharply.
To us in 003.Ru TNT has already arrived, the Capital is going to come.
According to NTV transmission was a few days ago.
The tone of the programs is different - both positive and negative.
On Friday, they told First about the fact that one should never buy from online stores.
We had several cases of cancellation of orders on this occasion. Refused mostly grandmothers.
Why all this ...