How copywriters differ from graphomania
Two serious illness mow the ranks of copywriters. Their name is verbiage and narcissism. Let us self-medicate these "diseases." Transform from graphomania to copywriters.
Verbiage
Even the ancient Greeks glorified the ability to succinctly express themselves. Do not chew spicy, do not smear the semolina, do not pull the rubber, do not fuck the brain, do not suck on the banality and do not bathe in the enumerations (noticed how verbose tires? :)), but simply find one strong metaphor.
Equate to the brevity of Erenest Hemingway, who in 6 words placed an advertisement for which other pages are required. For sale: baby shoes, never used.
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Narcissism
A terrible affliction afflicting Karasikov pen. Each word written by itself is perceived as a masterpiece of literature. How can a hand rise and cross out imperishable paragraphs, in which the meaning is 0? Not? And in vain! The copywriter highly appreciated the ability to remove 80% of the material without affecting the text. This ailment is treated by a split personality. First write the text. Then you go to the kitchen to drink some water and return to work as a completely different person - an impartial critic. Include an internal critic and you will find in your writings such a thing that you cannot say in a fairy tale or describe with a pen.
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How to make money on freelancing
Make the letter desired in 5 seconds
Verbiage
Even the ancient Greeks glorified the ability to succinctly express themselves. Do not chew spicy, do not smear the semolina, do not pull the rubber, do not fuck the brain, do not suck on the banality and do not bathe in the enumerations (noticed how verbose tires? :)), but simply find one strong metaphor.
Equate to the brevity of Erenest Hemingway, who in 6 words placed an advertisement for which other pages are required. For sale: baby shoes, never used.
')
Narcissism
A terrible affliction afflicting Karasikov pen. Each word written by itself is perceived as a masterpiece of literature. How can a hand rise and cross out imperishable paragraphs, in which the meaning is 0? Not? And in vain! The copywriter highly appreciated the ability to remove 80% of the material without affecting the text. This ailment is treated by a split personality. First write the text. Then you go to the kitchen to drink some water and return to work as a completely different person - an impartial critic. Include an internal critic and you will find in your writings such a thing that you cannot say in a fairy tale or describe with a pen.
On this topic
How to make money on freelancing
Make the letter desired in 5 seconds
Source: https://habr.com/ru/post/3204/
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