A fresh selection of resources for a mobile application marketer: books and blogs

To remain a good marketer without constant self-education is unthinkable - a banal truth, which, however, is often forgotten. And if you are engaged in the promotion of mobile applications, the task becomes more complicated: it is not so easy to find reliable sources with relevant information that can be used in practice. Today we have prepared for you a Friday selection of 10 books of recent years and 10 blogs that may be useful to the mobile application marketer.

Books:

1) Mobile Advertising and Analytics for Beginners Guide
AppsFlyer gives marketers a fairly compact toolkit, in which an accessible language with many illustrations tells about mobile advertising and how to analyze its effectiveness. If you are just starting to deal with the analytics of mobile advertising, then this guide will be indispensable for you: some things described here are not so easy to master on your own.
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Year of publication: 2015
Language: Russian
→ Read

2) Guide "Effectively we buy traffic and correctly evaluate its quality"
Another useful free manual offers you a marketing agency Mobio. This is a kind of list of rules for the purchase of mobile traffic. The authors urge to focus on the quality of the attracted traffic, as well as to be able to analyze it correctly, without relying only on integrated tracking. If you want to learn how not to drain the budget and get maximum benefit from the money spent on the purchase of traffic, this guide will be useful to you.

Year of publication: 2015
Language: Russian
→ Read PDF

3) “Empire applications. How to create application hits »
It is always interesting to read success stories, and if this success was achieved in the field where you work, you can also learn something useful for yourself. The book of Chad Mureta refers to this category. Starting from chapter 4, the author gives practical advice on building a successful business in the mobile applications industry, including a marketing strategy. The book covers different aspects, but don't let it bother you: at the end all 9 thematic blocks of the book will be summarized.

Year of publication: 2013
Language: Russian
→ Buy
→ Read fragment

4) "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing"
(“Relevance leads to a response: how to attract and retain users through mobile marketing”).

The author of the book, Bob Bentz, is a key figure in the world of mobile marketing: since 2002, he has been closely associated with the mobile business, knows all the nuances and subtleties of this field, and shares them with his readers. This book is rich in useful information: it will help you plan or adjust your marketing strategy so that you can reach exactly on your target audience.

Year of publication : 2016
Language: English
→ Buy

5) "Mobile App Marketing And Monetization" ("Marketing and monetization of mobile applications")
The full title of the book by Alex Genadinik sounds like this: “How To Promote Mobile Apps Like Your Android or iPhone app. Get your app business and generally gives the reader an idea of ​​what awaits him. You will learn how to effectively promote the application, get downloads and earn. The book is especially suitable for those who are promoting their own application, however, experienced marketers will find a lot of interesting things for themselves.

Year of publication: 2014
Language: English
→ Buy

6) “Your 2016 Mobile Marketing Playbook” (“Your Mobile Marketing Scheme 2016”)
In the book you will find tactics and methods of mobile marketing company. This CallRail scheme will teach you simple and effective strategies to achieve real results, as well as track the full return on investment and click-to-call campaigns.

Year of publication: 2016
Language: English
→ Download (registration required)

7) “Blackhat ASO 2016 - App Store Optimization Secrets Revealed” (“ASO Tricks 2016 - The book will help to deal with the secret tactics of ASO. Marlon Franco - author of many posts on search engine optimization on the App Store published a real guide for those who are promoting their applications on the "apple" market.

Year of publication: 2016
Language: English
→ Buy

8) “Mobile marketing for business”
This book is interesting because it allows you to look at the benefits of using a mobile application through the eyes of a business owner. The book is small, easy to read. The author, Irina Lengard, gives clear examples of the use of a tool. If your client does not understand what benefit his mobile marketing use may bring, feel free to share this link with him.

Year of publication: 2016
Language: Russian
→ Read online or download in epub format

The last two links in this category are not separate books, but mini-libraries of electronic books from companies engaged in the promotion of mobile applications.

9) Books from the company Fiksu - small in size , written in clear language and contain a sufficient amount of analytical data. The library is periodically updated, so we recommend that you add a link to your bookmarks and track updates from time to time.

Language: English
→ Registration required

10) The line of books from the company Samurai with a corporate design may seem promotional, but regardless of the final goal, you can find a lot of useful information, including statistics and ideas for your own campaigns.

Language: English
Some books require registration to access.

Blogs

We think that all marketers who specialize in the promotion of mobile applications, know that most of the fresh ideas and chips are drawn from English-language articles. Therefore, we paid attention to the selection of foreign resources of various directions.

1) MobileMarketer
Without exaggeration, the leading publication on the news of the world of mobile marketing, media and commerce. The purpose of the resource is to help marketers understand how to use a mobile channel or combinations of channels for branding and attracting customers. This resource is worth reading regularly: as a rule, there are subject case studies, a lot of specifics and useful data. Despite the fact that most of these studies concern large corporations, you will also find information about smaller companies.

2) Apptamin
A blog about various aspects of mobile marketing, starting with the promotion of applications for Apple TV and ending with the optimization of search queries on Google Play. Among the many topics you will surely find one that will be interesting for you.

3) Localytics
The blog is run by a group of experts who share weekly current trends in the mobile marketing world with readers. If you are looking for a reliable source of useful information, then Localytics is what you need. This blog offers a variety of topics with consistently high quality articles.

4) Outbrain
The blog is a little more than completely devoted to content marketing: you will find all the latest trends, techniques and features in this area here. There are also real cases with explanations of how to achieve the desired results with the help of content.

5) Apptentive
For your blog, the Apptentive team is preparing truly useful and interesting posts. The Apptentive blog contains everything related to mobile apps. Here you will find both information on ASO, and general industry news, a variety of secrets and wise advice.

6) Blue Cloud Solutions
The guys from Blue Cloud Solutions are always very determined: they believe that if you take on the promotion, you need to get the maximum result. In their articles, epithets are often used to a superlative degree: “the best”, “the largest”, etc. Among other things, you will find a story about how the Blue Cloud Solutions team broke out of the mud to riches, which can be used as an example to follow. The blog is regularly filled with new useful posts, tips of which you can use in practice.

7) GetSocial
The blog GetSocial has a lot of articles about the application market, because of the specifics of their activities, they also often talk about mobile games. If you plan to create and promote a gaming application, then this resource will be perfect for you. On the other hand, the most popular posts of this blog are not devoted exclusively to games, although they are partially related to this topic. Many techniques can be applied with equal success in promoting applications of a wide variety of subjects.

8) Tune
Blog Tune are real experts in the marketing industry. Reading their articles daily will help you broaden your horizons and become a more versatile specialist. Opinions of experts in mobile marketing, practical advice, informative statistics and the latest thematic news - all this you will find in the blog Tune.

9) AppVirality
The authors put a lot of effort to fill your blog with fresh and original content. Due to this, reading this resource is a pleasure. Articles of general orientation are interspersed with records offering solutions to particular problems and analysis of individual market niches. The constant search for new ideas that contribute to the growth of your application, which the authors share with readers, makes this blog worthy of your bookmarks.

10) AppAnnie
We believe that most experts are familiar with this source, but we could not mention it. The only of the listed blogs, which is maintained in Russian. The resource is owned by employees of the analytical giant App Annie. It is regularly updated: weekly digests from the largest development companies, analytical data, market research and expert advice, tools and metrics.

By the way, if you have not yet read the latest annual report from App Annie, we recommend that you read it.

We will be glad if you find among the offered resources, something useful for yourself. As always, we invite you to share materials that you personally prefer in the comments.