This carrier was invented recently, although the idea lay on the surface. Perhaps I will not be mistaken if I say that the first (at least the first noticeable) example was the series Sopranos
Together with maps.google they branded the map. Got a ringing at the crime scenes of the treacherous mafia clans of New York. Especially liked those who missed the series: Google map is marked in those places where someone was killed or offended. You click - gets out the missed episode in the pop-up window. ')
Here is such a vehicle , you can try to apply to local brands. Or maybe someone already had time? Then I wait for links. A question for specialists: is it possible in our market or does Google need all the power?