Developing a game for Android on Unity 5. From idea to monetization. Part 2 (Live)
I continue the mini research I have begun to promote and develop the game on Google Play. The first part is here .
To begin, I will answer the comment under the previous article, it will dot all of the above and:
')
My writing is not intended for professionals in the field of promotion and game development. Its occurrence is connected precisely with the fact that professionals rarely share valuable experience. So indie like me, you have to tread your way alone. In the documentation for unity you will not be taught how to get to the TOP store and where to buy advertising.
Downloads total 16.978 of this active installations 4874. I broke the record of the previous version of the game from the 14th year. For monetization I use admob (small banner at the bottom) and in app purchase. The game earned $ 70, advertising per day collects $ 1-5 (155k hits and 856 clicks). The audience of the game is mostly female. Now I merge traffic into the VKontakte group and will hold shares on the repost for coins. In the group, players actively discuss the game and ask for help. Creating such a group reduces the chances of buying coins within the game, but should increase the profitability of advertising. The game steadily hung at 2-6 place in the section gaining popularity of its category. The game received 216 fives out of 324 ratings.
My goal is to tame my hand before releasing my main game, the development of which I have been in for 4 months. It is terrible to throw out the game in which you put your soul into it, having no experience.
The smiles in the game had to be replaced with free ones, because the apple refused to give me the right to use my emoji pack.
Let me remind you that I spent 5400r on advertising. If the game has a base of 15k players, I will hire a designer and bring the game into the appropriate form. For now, we will make our way further.
To begin, I will answer the comment under the previous article, it will dot all of the above and:
')
My writing is not intended for professionals in the field of promotion and game development. Its occurrence is connected precisely with the fact that professionals rarely share valuable experience. So indie like me, you have to tread your way alone. In the documentation for unity you will not be taught how to get to the TOP store and where to buy advertising.
Report on downloads and monetization
Downloads total 16.978 of this active installations 4874. I broke the record of the previous version of the game from the 14th year. For monetization I use admob (small banner at the bottom) and in app purchase. The game earned $ 70, advertising per day collects $ 1-5 (155k hits and 856 clicks). The audience of the game is mostly female. Now I merge traffic into the VKontakte group and will hold shares on the repost for coins. In the group, players actively discuss the game and ask for help. Creating such a group reduces the chances of buying coins within the game, but should increase the profitability of advertising. The game steadily hung at 2-6 place in the section gaining popularity of its category. The game received 216 fives out of 324 ratings.
My goal is to tame my hand before releasing my main game, the development of which I have been in for 4 months. It is terrible to throw out the game in which you put your soul into it, having no experience.
The smiles in the game had to be replaced with free ones, because the apple refused to give me the right to use my emoji pack.
Let me remind you that I spent 5400r on advertising. If the game has a base of 15k players, I will hire a designer and bring the game into the appropriate form. For now, we will make our way further.
Source: https://habr.com/ru/post/318364/
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