Imaginary Marketing

Sellers are not for nothing called "implementers." The consumer buys the goods in order to self-realize, that is, to make something real imaginary real.

At the same time, common sense resists the satisfaction of imaginary needs. He needs "real" grounds. Otherwise, why make a purchase? And this is a problem for self-realization.

For example, can I become part of the “country of real men, Marlboro” if I don't smoke? Can I enter the toy department if I do not have children? I want to feel white, healthy and successful, as on the advertising of mobile operators, but can I buy a phone if I have no one to call?

Someone will be surprised - so what’s the problem: start smoking, multiply, make friends, what’s the problem? The problem is that I do not want to create “false needs” for myself, I just want real men and horse breathing in the frosty air to the country - not to inhale nicotine, but just to get a pack.
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To feel young and carefree, as in the MTS booklet, you just need a phone - not necessarily trepatstsa with someone about nonsense.

And finally, why do I need diapers in the bathroom and parent meetings - I just want to buy soldiers. Not to play, but to buy. Soldiers. In the toy store. Realize a childhood dream.

It remains only to remove the contradiction of the "imaginary" and "real." Let's call this art Imaginary Marketing.