📜 ⬆️ ⬇️

SmartDigest # 1. What to read or the best of books in a week



It is a lot of books and it became more difficult to choose the sensible book, than to find time for its reading. Over the past 2 years I have read more than 100 books and continue to read 4-6 books per month. I started writing these collections so that you don’t spend hours choosing a book and determine which ones will be useful to you.

Golden rules of thinking business writing and oral presentations


Minto Pyramid Principle - Barbara Minto

We write every day. This can be a message to a friend, colleague or client. Incorrect message structure can lead to failure and stop the development of you and your company. The book by Barbara Minto teaches how to write, speak and think so that you understand.
')
What's in the book

The structure of writing business letters, speeches, documents, and everything that can be written that I have verified and experienced by thousands of people. Barbara Minto gives a visual scheme that helps not only to write the text, but also to highlight the main things in it.

Quote from the book:

“The main problem of communications: how to combine its system of concepts with the system of the interlocutor”.

How to make a brand of yourself


Yourself Brand: The Art of Self-Presentation - Harry Beckwith

You are a brand, when after your name you no longer need to put your occupation. You are a brand when customers turn for help to you bypassing Google. You are a brand when in professional circles your name is a guarantee of quality.

What's in the book

More than 100 simple, but effective advice from the winner of the prize of the American Marketing Association. The author covers the topics of professional relationships, goal setting, public speaking and other important skills of a professional.

Quote from the book:

“First of all, you sell yourself. First yourself, then the company, then the product. ”

Personal effectiveness of the seller and not only


Efficiency of the seller - Ilya Kusakin

Studying dozens of successful stories gave me an understanding of the simple thing: Success is not an accident, Success is the result. And the more efficiently you work, the better result you will achieve.

What's in the book

The co-author of the “ People's Cause ” program, the Black Star business coach and the popular speaker in his book paid attention to the effectiveness of the professional. First of all, it is focused on sellers, but it will not hurt anyone to learn something new about networking, emotional intelligence, increasing income and personal discipline.

Quote from the book:
“Saving is obviously easier than making money.”

How Apple Solved Problems and Found Ideas Using Visual Thinking


Visualize it! - David Sibbet

Visualization is a way to look at a problem or problem in a new way, to formulate the right question and what is more important - to find the right answer. My most important career decision was taken in 15 minutes on a napkin in a cafe. Since then, there are always sheets of paper on my desk and they are used daily.

What's in the book

Illustrated examples of problem solving independently and in a group. The author gives many techniques and tells how they were used during his work at Apple.

Quote from the book:

“Innovators are trying to find new combinations of original elements. Tie things up. Improve them. ”

Useful collections of books


5 books that will help you to think outside the box and why this is important right now - more than 45 thousand readings
30 intelligent books on business, self-development and creativity that changed my life - more than 60 thousand readings

Source: https://habr.com/ru/post/316480/


All Articles