The popularity of search marketing in 2006 exceeded all expectations
The organization of American professionals in the field of SEM has published an annual report on the search marketing market, which includes search advertising and SEO. Last year, this market grew by 63%, beating analysts' forecasts. The money that used to be spent on television and glossy magazines goes to search engines.
Last year, US advertisers spent $ 9.4 billion on search marketing (an increase of 63% compared to last year), out of which $ 8 billion went to search advertising, and only $ 1.1 billion to search engine optimization. These are the statistics from the latest report , State of Search Engine Marketing 2006 , published yesterday by the SEMPO (Search Engine Marketing Professionals Organization).
Major Trends 2006
SEM translates marketing budgets from other directions, especially offline. Most often, magazines (20%), direct mail (16%), television (14%) and newspapers (13%) suffer from SEM because of it.
More and more customers are trying to perform some or all of the tasks of search marketing on their own, on their own.
The main marketing objectives are direct sales and brand awareness (58% and 57%, respectively). What is characteristic is that nowadays, specialized techniques are more often used to measure brand awareness, whereas previously, traffic, conversion rate and CTR were simply measured.
Over 76% of respondents participate in search engine optimization events, and 71% in marketing through search advertising.
The use by respondents of paid links on search engines (paid inclusion) fell from 40% to 20% of respondents.
In 2006, the American search marketing market grew by 63%, which exceeded all preliminary forecasts. If earlier, analysts predicted market growth by 2010 to $ 11.1 billion, now they forecast $ 18.6 billion in 2011. The popularity of search engine optimization exceeds all expectations.
')
Another interesting trend of the past year is the resurgence of the MSN search engine. In 2006, 68% of marketers spent money on it, whereas a year earlier it was only 29%. However, Google AdWords (96%) and Yahoo (86%) are still far away.
Last year, US advertisers spent $ 9.4 billion on search marketing (an increase of 63% compared to last year), out of which $ 8 billion went to search advertising, and only $ 1.1 billion to search engine optimization. These are the statistics from the latest report , State of Search Engine Marketing 2006 , published yesterday by the SEMPO (Search Engine Marketing Professionals Organization).
Major Trends 2006
SEM translates marketing budgets from other directions, especially offline. Most often, magazines (20%), direct mail (16%), television (14%) and newspapers (13%) suffer from SEM because of it.
More and more customers are trying to perform some or all of the tasks of search marketing on their own, on their own.
The main marketing objectives are direct sales and brand awareness (58% and 57%, respectively). What is characteristic is that nowadays, specialized techniques are more often used to measure brand awareness, whereas previously, traffic, conversion rate and CTR were simply measured.
Over 76% of respondents participate in search engine optimization events, and 71% in marketing through search advertising.
The use by respondents of paid links on search engines (paid inclusion) fell from 40% to 20% of respondents.
In 2006, the American search marketing market grew by 63%, which exceeded all preliminary forecasts. If earlier, analysts predicted market growth by 2010 to $ 11.1 billion, now they forecast $ 18.6 billion in 2011. The popularity of search engine optimization exceeds all expectations.
')
Another interesting trend of the past year is the resurgence of the MSN search engine. In 2006, 68% of marketers spent money on it, whereas a year earlier it was only 29%. However, Google AdWords (96%) and Yahoo (86%) are still far away.
Source: https://habr.com/ru/post/3161/
All Articles