Under the pressure of Karl Ikan, does Yahoo look to Google again?
In continuation of the topic, the writing epic continues: Billionaire Carl Icahn presses Yahoo, but Yahoo does not give up and snaps in response
According to an article in the New York Post, a deal between Yahoo and Google in the field of advertising is just around the corner. After Karl Icahn announced his plans to reduce the number of seats on Yahoo’s board of directors, who would eventually agree to buy a controlling stake in Microsoft, Yahoo’s leadership advocated an open alliance with Google. On this basis, there is a high probability that a deal in the field of advertising, between Google and Yahoo, will be announced as early as next week.
The deal will result in the birth of a possibly new, open platform that will allow other companies, other than Yahoo and Google, to apply for contextual advertising linked to the search queries of these two companies. The biggest question remains: will this platform be open to all participants? Not everyone thinks so. Kevin Lee, chairman of the board of the marketing company and the search engine Did-it and Michael Kassan, founder of the advertising consulting company Media Link, believe that this kind of system will be focused on Google, which will be the winner in all respects.
')
The advantage of such a system, in fact, can be described by such a word as "monopoly". And it was the main obstacle to the promotion of any advertising agreements between Google and Yahoo. Moreover, the new open platform will make it less obvious that Yahoo no longer relies on the Panama platform (although it is clearly visible that this is exactly what is happening), which could allow the company to make a more optimistic forecast for further growth, in which does not believe.
One thing is certain: for any development of events, there is no doubt that Google is always the winner.
Translation from English:
Westfield
According to an article in the New York Post, a deal between Yahoo and Google in the field of advertising is just around the corner. After Karl Icahn announced his plans to reduce the number of seats on Yahoo’s board of directors, who would eventually agree to buy a controlling stake in Microsoft, Yahoo’s leadership advocated an open alliance with Google. On this basis, there is a high probability that a deal in the field of advertising, between Google and Yahoo, will be announced as early as next week.
The deal will result in the birth of a possibly new, open platform that will allow other companies, other than Yahoo and Google, to apply for contextual advertising linked to the search queries of these two companies. The biggest question remains: will this platform be open to all participants? Not everyone thinks so. Kevin Lee, chairman of the board of the marketing company and the search engine Did-it and Michael Kassan, founder of the advertising consulting company Media Link, believe that this kind of system will be focused on Google, which will be the winner in all respects.
')
The advantage of such a system, in fact, can be described by such a word as "monopoly". And it was the main obstacle to the promotion of any advertising agreements between Google and Yahoo. Moreover, the new open platform will make it less obvious that Yahoo no longer relies on the Panama platform (although it is clearly visible that this is exactly what is happening), which could allow the company to make a more optimistic forecast for further growth, in which does not believe.
One thing is certain: for any development of events, there is no doubt that Google is always the winner.
Translation from English:
Westfield
Source: https://habr.com/ru/post/31570/
All Articles