New Yahoo! Open strategy
Today, CTO and chief architect of Yahoo! presented a new strategy for the development of services to the company, which was called the Yahoo Open Strategy.
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Yahoo! intends to operate as one large social network, offering to use the services of both its users and developers, for which Yahoo! can become a universal internet hub.
Yahoo's open strategy
The company mixes the strategy of social network and open services under the brand YOS. The three components of this strategy were announced today - platform, open services and mobility. It is important to keep in mind that the work has not yet begun and the company does not announce any specific launch dates, or the implementation of a new strategy. It was simply announced that some parts would be launched in the coming months.
Platform: Users will notice the implementation of this part of the strategy the fastest. It includes the unification of user profiles on all services of Yahoo! and the concentration of services around the postal service. One user profile will allow you to participate in all services, maintain lists of friends, monitor the necessary updates, and so on.
Openness Yahoo! A: This concept includes several different things. First, they are now actively participating in the Open Social project and will give developers the opportunity to access services through common interfaces. Users will be able to add applications created by third-party developers based on the Open Social or Yahoo API in Yahoo.
Another part of the open Yahoo is the Yahoo Application Platform (YAP), a direct competitor to the Google App Engine tool. Developers will be able to run their applications using disk space and other corporation resources. At first, only applications based on SecurePHP will be accepted, but they promise to expand the list of languages in the future. Model very similar to the model of Google.
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Mobility : The company will promote the distribution of its services in the network - here we are talking about widgets, and integration with other services. For example, it was said that users will be able to synchronize Yahoo's address book with Plaxo.
Yahoo: sticky, viral, friendly (Sticky, viral, friendly)
The company continues to compete with competitors for revenue from search advertising, but it also understands that now it will always be on the sidelines compared to Google. It makes them sticky, viral and friendly. Around the world, 500 million people use Yahoo’s services every month, which is about 60% of the total user audience (Google’s figure is 72%). And this is the segment in which Yahoo believes that it can successfully fight, unlike search advertising.
Total information
Yahoo! intends to operate as one large social network, offering to use the services of both its users and developers, for which Yahoo! can become a universal internet hub.
Yahoo's open strategy
The company mixes the strategy of social network and open services under the brand YOS. The three components of this strategy were announced today - platform, open services and mobility. It is important to keep in mind that the work has not yet begun and the company does not announce any specific launch dates, or the implementation of a new strategy. It was simply announced that some parts would be launched in the coming months.
Platform: Users will notice the implementation of this part of the strategy the fastest. It includes the unification of user profiles on all services of Yahoo! and the concentration of services around the postal service. One user profile will allow you to participate in all services, maintain lists of friends, monitor the necessary updates, and so on.
Openness Yahoo! A: This concept includes several different things. First, they are now actively participating in the Open Social project and will give developers the opportunity to access services through common interfaces. Users will be able to add applications created by third-party developers based on the Open Social or Yahoo API in Yahoo.
Another part of the open Yahoo is the Yahoo Application Platform (YAP), a direct competitor to the Google App Engine tool. Developers will be able to run their applications using disk space and other corporation resources. At first, only applications based on SecurePHP will be accepted, but they promise to expand the list of languages in the future. Model very similar to the model of Google.
')
Mobility : The company will promote the distribution of its services in the network - here we are talking about widgets, and integration with other services. For example, it was said that users will be able to synchronize Yahoo's address book with Plaxo.
Yahoo: sticky, viral, friendly (Sticky, viral, friendly)
The company continues to compete with competitors for revenue from search advertising, but it also understands that now it will always be on the sidelines compared to Google. It makes them sticky, viral and friendly. Around the world, 500 million people use Yahoo’s services every month, which is about 60% of the total user audience (Google’s figure is 72%). And this is the segment in which Yahoo believes that it can successfully fight, unlike search advertising.
Source: https://habr.com/ru/post/31527/
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