The price of banner advertising for customer performance
Note: below is a translation of the article “The Cost of Banner Advertising on Web Performance” , which examines how banner (and not only) advertising affects the performance of loading web pages. My comments further in italics.
Advertising is a multi-billion dollar web industry. The Internet Advertising Bureau reported that revenue from online advertising grew by about 34% in 2006 compared with 2005 and totaled about $ 16.8 billion (IAB 2007). According to Baker, the annual growth in Internet advertising market turnover is 28.6% per year, while the entire advertising industry shows an increase of only 7.7% per year (Baker 2004).
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Advertising is a multi-billion dollar web industry. The Internet Advertising Bureau reported that revenue from online advertising grew by about 34% in 2006 compared with 2005 and totaled about $ 16.8 billion (IAB 2007). According to Baker, the annual growth in Internet advertising market turnover is 28.6% per year, while the entire advertising industry shows an increase of only 7.7% per year (Baker 2004).
read further on webo.in →
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Source: https://habr.com/ru/post/31522/
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