Interview with Pavel Räikkonen, Executive Director of Nevosoft
In the framework of the White Nights Moscow 2016 international business conference, we interviewed Nevosoft executive director Pavel Raikkonen.
What do you learn from the interview:
Full decoding for those who like to read, not watch, is available in the article on app2top . And under the cut - the main trends of the year from Paul.
The first trend, which was noticeable before - the vastness of the Asia-Pacific region. It is growing, while for European, American and Russian companies, China, as the leader of the Asia-Pacific region, is still a very specific market.
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Another interesting feature I would call the volume of fake traffic. This is more than $ 4.5 billion in losses on non-existent traffic, on bots, and so on. I even admit that these are somewhat optimistic views, because the problem of bots and dishonest traffic is essential not only for the gaming industry, but in general, for the advertising industry as a whole, and there is no complete understanding of how to deal with it.
I would mark the third with consolidation, a large number of mergers and acquisitions. In 2016, gamedev deals were more than $ 25 billion.
An interview with Paul is one of a small series of interviews with White Nights. Representatives of King, Playrix, Game Insight and many other companies are next in line. Subscribe to the Mobio blog on Habré and our youtube channel if you are interested in content about mobile marketing and game devs.
What do you learn from the interview:
- Why do game development companies have their own conference?
- Why do developers have to go to conferences and what foreign events on game devs should go?
- Why 90% of developers do not earn and what to do to get into a successful 10%?
- What are the main trends of 2016?
- Has the Asian market become more affordable for developers?
Full decoding for those who like to read, not watch, is available in the article on app2top . And under the cut - the main trends of the year from Paul.
The first trend, which was noticeable before - the vastness of the Asia-Pacific region. It is growing, while for European, American and Russian companies, China, as the leader of the Asia-Pacific region, is still a very specific market.
')
Another interesting feature I would call the volume of fake traffic. This is more than $ 4.5 billion in losses on non-existent traffic, on bots, and so on. I even admit that these are somewhat optimistic views, because the problem of bots and dishonest traffic is essential not only for the gaming industry, but in general, for the advertising industry as a whole, and there is no complete understanding of how to deal with it.
I would mark the third with consolidation, a large number of mergers and acquisitions. In 2016, gamedev deals were more than $ 25 billion.
An interview with Paul is one of a small series of interviews with White Nights. Representatives of King, Playrix, Game Insight and many other companies are next in line. Subscribe to the Mobio blog on Habré and our youtube channel if you are interested in content about mobile marketing and game devs.
Source: https://habr.com/ru/post/313988/
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