How to order and promote a mobile application: digest of useful materials

In recent years, the development of mobile technologies has led to the fact that a variety of companies have got a mobile application or have decided to develop it. However, the theme of “Mobile” is still relatively new, which means there are still many questions that already almost do not arise in the case of customized web development, for example, how much does a mobile application cost, how to choose developers, what to pay attention to, how to promote an application and so Further.

I decided to collect a digest of useful materials that will allow to answer these questions and avoid common mistakes, which means to get a good result for reasonable money.

What you need to understand first

First of all, customers of mobile applications need at least a general idea of ​​how the specifics of this area differ from custom web development and what needs to be paid attention to. This is especially important for representatives of offline businesses, who have recently increasingly come to mobile . Here are some useful links that will allow you to quickly enter the topic:
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• The basics of mobile development - Mail.ru colleagues wrote a very detailed guide for their blog that describes the most basic things from choosing a platform to creating an application, placing it in a store and following monitoring.
• Trends in the design of mobile applications - some time ago in Habrablog Appodeal published useful material on the topic.
• Is it possible to create an application on your own, and in what cases it can be done this way - another interesting material about when you can do without inviting third-party experts on the TexTerra blog. Of course, this option is suitable in a limited number of cases, but nonetheless.
• How much time and money is needed to create a mobile application - material with expert assessments from the VC.ru publication.
• Memo on developing mobile applications - a very detailed guide for beginners is published on the same site, which covers topics such as the difference between cross-platform and native solutions, describes tools for iOS and Android developers and describes the functions that need to be added to the application.

How to choose contractors

After you have roughly understood what you will encounter on the way to getting your own mobile application, it is time to select a contractor. It is not hard to guess that the final success depends on this stage - everyone heard a lot of horrors about custom development, so it is necessary to approach the choice responsibly. Below is a list of materials that will allow you to better understand the psychology of mobile developers and understand what to look for when communicating with them.

• How do mobile development studios attract customers in general ? The competition in the mobile development market is great, so companies have to use different ways to attract customers. The head of Izhevsk Studio 65Apps talked about how customers are attracted to developers with the best price / quality ratio.
• Why you need to order applications from regional developers - the same author wrote the material in which he described in detail why regional developers often work no worse than their Moscow colleagues, but charge much less money for it. Nevertheless, he also recognizes that development studios should be able to go to negotiations in the capital and it is better to even open a representative office here .
• 10 mistakes when choosing a contractor to create an application - Spark.ru is a curious material, the authors of which gathered together the most common mistakes of customers.
• 8 tips on choosing a contractor for mobile development - useful, specific and sometimes even hard tips for those who decide to outsource the development of their mobile application.

What's next

It is not enough to find a contractor who will make a mobile application. We still need to somehow attract the attention of the audience to it, and here again we cannot do without the help of specialists.

• How much does it cost to promote an application to the top of the Russian App Store - as always, before taking concrete actions, it is worth figuring out what kind of budget may be needed to solve the problem. In this material, the advice of the project manager Adtoapp.
• The first steps to promote the application are useful material on Habré, of course, customers in general can have no such details, but you need to understand what contractors should do and how.
• Tools and approaches to the promotion of applications - an expert column on VC.ru with an example of a real marketing plan.
• Typical mistakes when promoting applications to the tops of stores - the article specifically affects the App Store, but it describes quite universal mistakes that application creators make on different platforms.