How to assess market share in the segment of mobile device users?
Many owners of online stores and other sites are faced with a choice: do an adaptive layout of the site for mobile devices or not, ask questions:
What about what numbers are we talking about?
How much extra profit will I get?
For how long will the adaptive version of the site pay off?
We also asked these same questions and could not find any open statistics on the Internet, visual indicators for which one can understand, and how many people search for my product or service through a mobile phone or tablet?
It is clear that the specificity of each direction is different, and the number of requests is not all that you need to know in order to estimate the profit from the mobile segment of users.
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It would also be good for us to understand how the conversion will increase after connecting the mobile version of the site. After all, now your site is also displayed on mobiles, you can go to it and even successfully make an order, sometimes trying a lot.
The goal is to find a formula for approximate calculation of the increase in monthly turnover or even profit.
Here's what we got:
The formula is far from ideal, and some values simply have no source. Also, the formula does not take into account the long-term implications of adaptive design technology, for example, increasing the position of the site in search results, which will increase the number of visits in general. But let's try to evaluate.
So, you can get the initial conversion from your website analytics in Yandex Metric or Google. Conversion rates after creating an adaptive version of the site vary greatly from project to project, in this article ( 14 brands that have increased conversion using adaptive design ), you can find statements from employees of various Western companies about changing the conversion of mobile users into applications after connecting an adaptive design. Indicators of increase in conversion from 13% to almost 400% are given.
Now the most interesting, we need the share of mobile requests from the total number of requests for the month for the selected key request. We selected 8 requests from different topics, including goods and services, as diverse as possible. For the collection of data used open sources (Wordstat Yandex).
Requests were targeted across Moscow, transactional requests were selected.
I will not give an example of calculation using the formula, too much error in conversion from mobile devices after creating an adaptive version of the site. But the changes will definitely be in a big way, that is, the conversion will increase, but how much - it already depends on the market, the quality of the most adaptive version of the site, forethought. A good adaptive design allows you not to narrow, but to expand the sales funnel at all stages of the interaction of a mobile device user with your website.
Thanks for attention.
What about what numbers are we talking about?
How much extra profit will I get?
For how long will the adaptive version of the site pay off?
We also asked these same questions and could not find any open statistics on the Internet, visual indicators for which one can understand, and how many people search for my product or service through a mobile phone or tablet?
It is clear that the specificity of each direction is different, and the number of requests is not all that you need to know in order to estimate the profit from the mobile segment of users.
')
It would also be good for us to understand how the conversion will increase after connecting the mobile version of the site. After all, now your site is also displayed on mobiles, you can go to it and even successfully make an order, sometimes trying a lot.
The goal is to find a formula for approximate calculation of the increase in monthly turnover or even profit.
Here's what we got:
The formula is far from ideal, and some values simply have no source. Also, the formula does not take into account the long-term implications of adaptive design technology, for example, increasing the position of the site in search results, which will increase the number of visits in general. But let's try to evaluate.
So, you can get the initial conversion from your website analytics in Yandex Metric or Google. Conversion rates after creating an adaptive version of the site vary greatly from project to project, in this article ( 14 brands that have increased conversion using adaptive design ), you can find statements from employees of various Western companies about changing the conversion of mobile users into applications after connecting an adaptive design. Indicators of increase in conversion from 13% to almost 400% are given.
Now the most interesting, we need the share of mobile requests from the total number of requests for the month for the selected key request. We selected 8 requests from different topics, including goods and services, as diverse as possible. For the collection of data used open sources (Wordstat Yandex).
Requests were targeted across Moscow, transactional requests were selected.
I will not give an example of calculation using the formula, too much error in conversion from mobile devices after creating an adaptive version of the site. But the changes will definitely be in a big way, that is, the conversion will increase, but how much - it already depends on the market, the quality of the most adaptive version of the site, forethought. A good adaptive design allows you not to narrow, but to expand the sales funnel at all stages of the interaction of a mobile device user with your website.
Thanks for attention.
Source: https://habr.com/ru/post/313300/
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