7 rules of working with Linkedin that will help you get the desired result and save your nerves to counterparties

This article will be very brief and very sore. It's no secret that Linkedin is one of the key resources for finding new customers. And in conjunction with Founderdating, it helps to attract a large number of leads in a relatively short period of time. At the same time, this platform has become a place of frank failures for many companies from the CIS. In an attempt to sell a product, promotion service, or development service, many managers put in their efforts with the same approach as on UpWork or Freelancer. As a result, we get a situation in which Western counterparties have the impression that at least the next “guys from India” are sitting on our side, at the most - just rude smarties who have nothing to do with. Total: leads - 0.001%, conversion - in the same borders.

What can be done in this situation?

I offer my own vision of solving this problem. If you want to expand the list, you can write your suggestions below, in the comments or send me a personal message. Your information will be placed at the end of the list with a link to the author.
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7 rules for working with Linkedin

1) Reading messages. All messages that we publish are pre-checked, preferably by several people. It is a common situation when the offer of services or services makes typos, errors.

Note:

• Slang is not allowed. Nobody, for example, in Sweden, will try to understand your joke or the idiom from the “RU segment”. 100% damage guaranteed.
• Pay attention to the name of the interlocutor. Send a message to Mike, titled "Hi, Jane" - in most cases it will mean the end of communication. The same applies to the confusion with the names of client projects.

2) Compliance rules. Choose specific people from your area of ​​interest. No need to add to everyone in a row and send a template letter in the hope that 1-2 people out of 100 will answer you. This of course will happen with a high probability and you will get your 1-2%, but your 3-5 applications out of 100, about what you are spamming, will also be. And there - goodbye account for a week / month.

3) Write specifically what you want.
Here and so everything is clear.

4) The ideal scheme to start communication:

1. We write the invitation letter. Let it be short, but you know what you want from a person? Well, justify it with one sentence. If you can not - there is nothing to write and "love brains" to others. And yes, 80% of people do not read them. But the remaining 20% ​​not only read, but also respond. And let them not be interested, but they can remember you and recommend someone.
   
   
2. We answer questions. If you could not justify your invitation or simply were too lazy to write a custom invitation, and the potential leader began to ask what you need from him - we answer extremely concisely.
   
   
3. Do not copy-paste 4-5 paragraphs of the text in the hope that they will be read. It's easier to ban you.

5) Planning to work seriously with LinkedIn? We buy Sales Navigator. Only 50 euros (or 2.28 euros per day) and a lot of save hours of life you get into the bargain. As well as a bonus - excellent filtering by countries, positions, positions, etc. In fact, we remove the problem from point # 2 completely.

As an option, if there was enough money only for alloy wheels for the head of Audi, but for promotion it is not at all, we have fun with Google operators .

6) We keep records of sent messages.
Contact database should be shared. Clients openly enraged when 3-5 company managers send them applications with the same templates for a couple of months.

7) Do not break insolently. Need to do research? Want to get feedback, recommendation, be sure to ask the user. “Classics of the genre”: some form of research is sent to a group of clients asking them to do something when no one asked you to. And then another 3-4 letters in pursuit within a month with the question “What is not filled?”, In order to surely cause complete disgust in a person.

If you are going to achieve the goal (Ex: agree on a guest post, which we did in a week ), be sure to arrange, at least for yourself, a sequence of letters and 3-4 options for putting the question in each.

I hope that this list will help you achieve the goal. Take care of your strength and nerves of others.