Open lecture on the promotion of games in Moscow, November 2

On November 2, Sergei Zykov will give a free open lecture on the topic “ Marketing of games: how it works ” at the Higher School of Business Informatics of the HSE. In terms of content, it corresponds to one of Sergey’s introductory classes in the discipline “Marketing of games” on the paid educational program “ Management of online gaming projects ”. Sergey has been involved in marketing of games since 2005, he led the marketing department in Noviy Disk, in Nival and in other companies. During this time, he has released more than 100 projects in Russia, including games from the series Call of Duty, Tomb Raider, Hitman, Final Fantasy, etc.



The lecture will be interesting as novice novice game creators who want to learn more about marketing in the gaming industry, and learn how to promote their projects more effectively, as well as current employees of the marketing departments of gaming companies, producers and other gaming industry employees who are focused on systematizing their own knowledge and learning. New approaches to game marketing. And of course, people interested in games and considering the opportunity to start working in the gaming industry. By the way, many of our students successfully find employment in gaming companies right during the training, and in an open lecture each guest can fill out a resume to work in the gaming industry at the booth of our partner - Spice Agency .

At the lecture you will learn:
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• On the modern realities of the marketing of games . How it was formed, and what tools are now effective in the promotion of mobile, social and PC-games.
• On the features of marketing strategy, depending on the gaming platform . Why the same methods are not suitable for the promotion of mobile and PC games.
• On the impact of marketing on the success of the game . Practice from the experience of different games, case analysis.
• About marketing without a budget . Does he exist, or is it a myth?

At the end of the lecture, everyone can ask his question about the development of games Sergey, me and other teachers of our educational programs.



And for the lecture listeners will be a joke. Among those who fill out the questionnaire on the basis of the lecture, we will select three people as a random number generator, each of whom will receive as a gift VIP tickets to the event of our partners Admitad Lounge and other gifts from Admitad . By the way, the cost of one such ticket will be about 30 thousand rubles.

We invite you to attend the lecture for free! But there is a nuance - entry through the lists, so be sure to REGISTER .

And just in case, once again I will write about the place and time: November 02 from 19:00 to 21:30 (it is better to come 15 minutes earlier) in the city of Moscow near the Rizhskaya metro station on ul. Trifonovskaya, 57, p. 1.

If you have any questions about the event, then ask in the comments.