They gathered expert blogs, which are useful to follow if you work in the media. They write about technology in publishing, strong text and content marketing.

Seth Godin

Author of business books, marketer, columnist at Fast Company.
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The author of the best-selling marketing, “Purple Cow” and “Gift to boot”. Explains marketing from the perspective of an entrepreneur.

From the book "Purple Cow":

It is necessary to master the science of forecasting, that is, to create a branch of knowledge about launching a product on the market, about observing and repeatedly measuring its behavior in the market. Obviously, this method is not suitable for complex products with a long sales cycle, such as, for example, jets, but it is suitable for most of all other products, from production cars to children's toys. "

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Andy Krestodina

Co-founder of Orbit Media marketing agency, content marketer.

Describes content marketing in an accessible language, without abstruse theories and strategies.

She publishes articles on the Orbit Media blog , leads Twitter.

How much do marketers earn. 7 specializations with salaries:

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Neil Patel

Marketer, founder of KISSmetrics.

Specializes in conversion marketing and business promotion with content.

We published a translation of his article “What I understood about content marketing when I analyzed 614 posts” :

“Blurry headlines, like“ How to become rich, ”receive an average of 44% more traffic from email. But in terms of social networks, posts with more specific headlines gain 29.1% more reposts.

When I studied long-term data (a year or more), I found that meaningful headlines take higher places much longer and generally receive 65.2% more traffic. ”

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Henkey Dustermat

Copywriter and marketer.

Describes how to write good articles. Correspondent in KISSmetrics, Copyblogger and other publications on marketing.

Translation of her article in our blog - “So what? How to turn product features into benefits.

Henkey Dustermat on Twitter.

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Austin Cleon

Author of the bestsellers "Steal as an artist" and "Show your work!".

He writes about creativity and how to become famous, doing what he likes.

From the book "Show Your Work":

“Be a pioneer. Sign up for a new site and see if you can use it somehow. Be creative. Film-blind filmmaker Tommy Edison takes pictures of his daily life and places them on the Instagram social network under the nickname @blindfi lmcritic. He has over 30,000 followers! ”

Austin Cleon on Twitter.

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Ken Doctor

Analyst Nieman Journalist Lab ..

Explores media and various formats for reporting information.

He is confident that in 50 years information will be delivered directly to the human brain using biotechnology and cybernetic capabilities. Now all the devices from which people receive information are external, and the data is internalized. In the future, the gap will be eliminated.

Publishes media articles to NJL .

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Frederick Villu

Editor Monday Note .

He writes about journalism, technology, design and science.

The article on Monday Note discusses the discrepancy between journalistic and economic values:

“The economy of the media still has nothing to do with the size, depth, uniqueness of the material, with its authorship.

The video on Bloomberg , which borrows most of it from SpaceX's promotional materials, sells advertisements at the same price as the video created by the team in the studio.

The network is filled with specialized and unique content of great journalistic value, but finding it is not easy.

In order to revise journalistic and economic / commercial values, the method of selling advertising must be re-thought. From scratch".

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Andrey Brodetsky

Chief editor of "Apparatus" .

He talks about news in media and technology faster than thematic publications. Watch him, you will be one step ahead. Leading the channel in the Telegram

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Jeff jarvis

Director of the Interactive Journalism Program at the University of New York.

He writes about the present and future of journalism.

Keeps the blog Buzzmachine .

“Media is a service. The media should stop perceiving the audience as a mass. Such an understanding remains of the past media: the journalist produces a message and has the ability to spread it.

The media themselves created the idea of ​​mass, and it kills them. The media should take a different look at their business. This is not content production. Their business is a service. Service is something that improves life: it makes it convenient and comfortable. To do this, you need to perceive the audience as specific people and communities.

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Alexander Sarychev

Internet marketer.

He writes about marketing, design, books, efficiency and motivation.

Practitioner, therefore, talks about marketing from the standpoint of results and without pink unicorns.

About content marketing - “If not content marketing, then what” :

»In the bulk of those articles that come across to me on the Internet about CM are not related to the tasks of the business that customers want to solve. The problem has two sides.

The contractor cannot give guarantees of sales and profit growth, since he cannot control the entire process of attracting customers. Even if you set up a cool context by hot inquiries in a non-competitive niche, the sales manager may mess up the deal, or the order form on the website will break, the letters will get spammed and the handset won't be picked up. Content marketing is also more complicated. "

Makes useful selections of articles for the month. Here in August .

Blogging

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Andrey Miroshnichenko

Media futurist.

An expert in the media, is active on Facebook, from time to time writes for roem.ru and Texterra. He talks about the media market and the future of the media.

The article “A pumping with a brand is the kiss of death for the media,” which discusses the penetration of commercial brands in the media:

"As one analyst said ," Red Bull is, in essence, a media company that also produces drinks. With such coverage, Red Bull Media House reaches an audience that can even be comparable in size to a Reuters audience, only with a much clearer targeted hit.

What do you need Red Bulu from Reuters? You need to pump your content through the "independent" media channel. Red Bula news, published by themselves, will become socially significant, rather than corporate news, if they come to the media (and to the public) via Reuters channels, and not directly from Red Bula. Red Bull needs to marry its branded content on the “independent” status of a news agency.

An article on why Fb curators inject the right topics .

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Sergey Kaplichny

Copywriter in "Mann, Ivanov and Ferber."

He writes book reviews, talks a lot about self-development and remote work. Always positive and open to ideas.

Keeps a blog and newsletter .

Post on how to get rid of information noise :

“Being first to the news does not make anyone superpower. Interesting facts are rubbish if they cannot be applied in any way in their reality. In general, I have reduced the number of subscriptions to hundreds, which keep me updated on news in interesting industries and inspire me to great things. I also subscribed to several cool email newsletters that give me some of the most interesting content. ”

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Maxim Ilyahov

Executive editor of the bureau Artyom Gorbunov, co-author of the book “Write, abbreviate”.

He keeps a blog about strong text , teaches at the School of Editors, the author of the Glavred text verification service and the eponymous newsletter. Teaches informational style.

It is useful to everyone who writes for work.

Skeleton articles and promotions. Webinar for the School of Editors.

How to give examples:

“Imagine that you are printing your abstract idea on a 3D printer: load a model, submit a material, get a physical object. This is how examples work: they make your text real and tangible. Theory is what you want to teach. Examples are what people learn from. ”

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Lyudmila Sarycheva

Editor, co-author of the book "Write, cut."

Co-author distribution "Glavred." Maintains a blog about editing and editor work .

Note: "They speak Russian here . "

An article on how to save time on working correspondence .

By tag # skrsch shows how to simplify phrases and make them more understandable:

# skrsch Promotes rapid regeneration of the skin → Heals wounds

- Luda Sarycheva (@kompotique) September 2, 2016

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Pavel Fedorov

Chief editor of the blog "Netology" .

Describes the editorial work, literate writing and techniques of fiction.

It is useful to anyone who wants to start writing literately and is interested in how stories are created. Keeps a personal blog . And the channel in the Telegram .

Note "What is the difference between numbers and numbers":

“Numbers is a quantitative indicator. To write numbers, use numbers. Just as for writing words use letters.

Therefore, if we are talking about data from reports, graphs or statistics, you see numbers. Not numbers. "

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Mikhail Kalashnikov

Head of new projects Sports.ru.

He writes about media, project management and the digital world in general.

Blogging Media Skunk .

Article "Fragmentation of the audience as a problem of the media" :

“Becoming big enough to be able to engage in each channel is difficult. On Sports.ru we have just approached this; for smaller projects this is almost impossible. The time that I have on my blog is barely enough to write, simply form and somehow distribute the post (just one a day, I remind you). To support all channels at once and fully - the occupation is not for one or even for several people. ”

Makes weekly collections of interesting articles on media and technology. Here is a selection of October 11th.

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Ilya Dyer

Publisher "Medusa".

Writes about publishing and native advertising.

Leads the channel “Logo more” in the Telegraph.

“The New York Times has a story about how the States began to spoil the environment less, despite the growth of the economy (made with the Chevron oil company, hehe). Well, honestly, I can not understand why everything is so difficult to do - in fact, it is very short and simple material: How the environment improves in spite of everything: we explain on 5 graphs. But a bunch of custom designs, animations, pictures are wound to this - everything is expensive, you need to coordinate every pixel with the advertiser and the agency. Where is the exhaust, I do not understand - except that the reader will fall into an unfamiliar environment, and he needs more time to figure out how to use it. More for a couple of seconds, probably, but they can also be critical. Why do so? I do not know and do not see the point. ”

It is useful to those who are interested in sponsorship content and special projects.

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Alexander Amzin

Journalist and media consultant.

He writes a lot about media and modern journalism. The author of the book "Internet News Journalism . "

He writes about media in "We and Jo" :

“Wired talks about a statistical study of the success of best-selling novels. The result was the work of the Bestseller Code, thanks to which it is possible to predict the success of the novel with an 80 percent probability.

The study is based on a database of 5,000 novels written over the past thirty years. In total, 2799 features of a successful novel are highlighted;

Readers like the young strong heroine loser. Sex in the book is not required, more important is human relations. Books are best sold where the verb “need” is often used, many abbreviations, not very many exclamation marks. Dog readers love more than cats.

Such studies are part of the publishing trend to replace sensations with data. Several startups have already created recommendation systems that select novels and even non-fiction for readers. ”

Useful to be aware of what is happening in digital media.