Incomplete Google AMP technology denies mobile traffic sites.

In October 2015, Google launched the Accelerated Mobile Pages (AMP) project and the AMP HTML library to speed up web pages on mobile devices. On mobile devices, “accelerated pages” are displayed not only faster, but also more user-friendly, they are confident in the company.

According to representatives of Google, the performance of a web page essentially depends on the amount of JavaScript-code of various libraries that implement various dynamic functionality. Instead of explicit or implicit use of JavaScript for elements such as, for example, various voting programs or videos, developers were offered to use Web Components, specially designed for AMP HTML.

Instead of the usual elements, you should use special AMP elements (for example, the amp-img tag instead of img).
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Consider an example of a regular page:


If you click on a card, the page of the selected site opens in a new tab. If the Internet connection speed is not too high, a download occurs within 4-7 seconds:


With AMP, "Breaking News" will change (the corresponding icon will appear):


At first glance, it seems that these are the same cards, but if you click on one of them, then:


1. Physically, we do not go to another site, but remain in Google search, which loads the content of the selected page.

2. We can scroll left and right, thereby quickly switching between the content of the remaining AMP pages of the Main News block.

3. By this button we can return to the search page.

4. And this is the most important thing - the content of the AMP page is displayed here in just a split second.

Comrade Alex Kras (Alex Kras) makes the assumption that Google takes mobile traffic from site owners who use AMP.

Six months ago, he built this technology into his WordPress blog. Clause 1 (marked the same way in the picture) essentially says that the following character set is added to the original site URL on the left:

www.google.com/amp/s/

But the fact is that Alex’s blog, as well as the resource in the picture above, display a certain blue area, clicking on which the user can appear on the site of the owner.


However, according to him, not all websites display this blue area. So, such a transition becomes impossible. Instead, the user again falls into the search results. To get to the desired site, he needs to enter the original URL manually - www.alexkras.com , for example.

Here's what Grigoriy Bakunov, director of technology development at Yandex, thinks about the features of Google AMP:

It is clear that Google is not just promoting this format - its task is to prepare your sites to show data from them without you. For example, in the form of pop-up right on Google search or in the form of cards in Now. [...] I sincerely consider the idea of ​​AMP very good and useful to the user. Google now introduces it not very carefully, but in the near future it will be more likely to benefit than harm.