Three steps to the success of mobile NFC solutions
If you follow our blog, you probably already know that the revolution of contactless payments is in full swing today. The #MyNFCDay initiative has shown that these technologies are changing our lives for the better, making transportation even more convenient and helping to create a “smart” city in the full sense of the word. At the same time, thanks to contactless bracelets and paying with smartphones, all sorts of events , such as Eurovision, Euro Cup 2016, are becoming more efficient and thoughtful. Today more and more mobile network operators, banks and technology companies offer NFC solutions. Comparing the different implementations of such projects, we identified three key steps to help achieve quick success in the implementation of NFC projects.
Consumers themselves should feel that NFC is a more convenient and comfortable way to complete transactions. They should have a desire to have a digital wallet at their disposal, allowing them to store all their loyalty cards and coupons in a simple and accessible place. And one of the necessary conditions for creating such an impression is the realization of interaction, which brings inner satisfaction.
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It is imperative that NFC solutions are convenient for consumers and create a positive result in use. As an example, where a service provider managed to achieve this, you can call Apple Pay (recently launched in Russia). All iPhone users need to do to access this service is to take a picture of their bank card, which will be digitized immediately. It is important that the transition to NFC itself is the most simple procedure. If the registration process was difficult or time consuming, users would postpone registration to a later date. Thus, the second conclusion is that it is necessary to remove any obstacles, while you should constantly monitor the user reaction, the processes of interaction with consumers, so that if any problems are identified, they can be quickly resolved.
After the consumer has got acquainted with NFC and has started using this technology, it is impossible to count on preservation of his loyalty. It is necessary to constantly inform consumers about the benefits and about all available additional NFC services. Although the popularity of NFC around the world is growing rapidly, users often still have common misconceptions that may hinder the further development of technology. Therefore, it is necessary to actively promote the benefits of the new technology - simplicity and ease of use, high speed of transactions and reliable protection.
If NFC solution providers will focus on creating a positive user experience and building interaction with their customers, and at the same time informing people about the benefits of this technology, then a very promising future in terms of using these services and introducing new projects is waiting for us.
Do you agree? What, in your opinion, are the main steps that will ensure the success of NFC implementation?
1. Create applications
Consumers themselves should feel that NFC is a more convenient and comfortable way to complete transactions. They should have a desire to have a digital wallet at their disposal, allowing them to store all their loyalty cards and coupons in a simple and accessible place. And one of the necessary conditions for creating such an impression is the realization of interaction, which brings inner satisfaction.
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2. Make the interaction enjoyable
It is imperative that NFC solutions are convenient for consumers and create a positive result in use. As an example, where a service provider managed to achieve this, you can call Apple Pay (recently launched in Russia). All iPhone users need to do to access this service is to take a picture of their bank card, which will be digitized immediately. It is important that the transition to NFC itself is the most simple procedure. If the registration process was difficult or time consuming, users would postpone registration to a later date. Thus, the second conclusion is that it is necessary to remove any obstacles, while you should constantly monitor the user reaction, the processes of interaction with consumers, so that if any problems are identified, they can be quickly resolved.
3. Constantly inform consumers about new opportunities and benefits.
After the consumer has got acquainted with NFC and has started using this technology, it is impossible to count on preservation of his loyalty. It is necessary to constantly inform consumers about the benefits and about all available additional NFC services. Although the popularity of NFC around the world is growing rapidly, users often still have common misconceptions that may hinder the further development of technology. Therefore, it is necessary to actively promote the benefits of the new technology - simplicity and ease of use, high speed of transactions and reliable protection.
If NFC solution providers will focus on creating a positive user experience and building interaction with their customers, and at the same time informing people about the benefits of this technology, then a very promising future in terms of using these services and introducing new projects is waiting for us.
Do you agree? What, in your opinion, are the main steps that will ensure the success of NFC implementation?
Source: https://habr.com/ru/post/312404/
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