Two specialists each week talk about the intricacies, approaches and strategies of content marketing, as well as discuss mistakes in the field of the same name.
This series of podcasts will help to create an image of your potential client and understand how to interact with it and with the help of which letters. Especially interesting may be questions of targeting, conversion and the ability to understand the train of thought of your client.
You will be told about the basics of working in Wordpress, will explain in detail the subtleties of using the platform and will tell you about common mistakes made by both novice and advanced users.
The leading and invited experts - entrepreneurs, talk about the nuances of work in the field of e-mail marketing. Here are just a few popular topics for discussion: attracting customers, creating quality mailings, increasing sales, etc.
Mailing lists, content marketing, interface design, optimization issues, etc. - a small part of an impressive list of topics that the moderator tells in an accessible form.
A Russian-speaking host will talk about the business as a whole, about advertising, as well as about all phases of work in the field of email marketing.
This podcast focuses on attracting and retaining users. Many issues are focused precisely on how to develop your business, taking care of the comfort and experience of customers.
The two presenters talk about the pros and cons of different approaches to improving user experience and the corresponding improvement tools.
A series of podcasts about creating content and improving user experience, interacting with the user, studying the audience and its needs, developing design strategies.
A transfer that emphasizes the importance of customer participation in the development of UX. The subject of the airs is generally limited to the study of customer needs and the ability to distinguish good UX from bad. The author often argues on topical issues: a reassessment of values ​​in society, leading to a change in needs (and what designers and marketers should do about it).
Presenters and guests of the program consider such issues as: direct influence of the interface on site traffic, gamification and interactive, user motivation, psychological principles of persuasive design technology, etc.
These podcasts are divided into two topics. 1. Basic theoretical questions of design and improvement of user experience (for example, how to achieve the responsive design effect for your page?); 2. Practical advice on creating literate texts and page design, including links to the necessary software, tools, books, etc.
The presenter talks about news in the field of user interfaces and the needs of the audience and makes assumptions about how they will change in the future.
The podcasts of this show cover a variety of topics, the main ones: design and storytelling issues in the UX, technological trends and platforms, organization and motivation in work, design and strategic component.
Businessman and writer Gary Vaynerchuk talks about how to talk about boring, banal or obvious (or what seems so at first glance) so that you are listened to with interest.
The content of the channel is a webinar recording of creating a “reasonable” e-mail marketing, newsletters, as well as working with text and its layout.
Video blog with all sorts of tips (how to use software, how to blog), tips (optimization, automation, strategies), analysis of popular errors and ideas on the development of e-mail marketing.
Wordpress tutorial videos and website creation, blogs, posts and emails.
The user experience on this channel has a series of videos called UX Design, in which everything that a newcomer needs to know about interface design and user experience is told and shown simply and with humor. The entire base is set out in the first video, and the follow-up is a discussion of how it should and should not work with UX.
Practical tips in video format. Common themes include: how to work with content and context, why tables are needed, how to find out the needs of your clients, draw an image of the client and conduct a survey of your users.
The presenter raises both simple practical (preparation for UX testing) and complex topics (how to distinguish the work of a UI designer from the work of a UX designer?).
Interface tutorials based on the principle from simple (who is an interface designer) to complex (how to make a responsive website, etc.)
Useful videos about the basics of the layout of newsletters and features of such layout.
Master class recordings (in Russian) about design, animation, approaches to creative work and, in particular, about storytelling in general.
Experts from this channel share tips on how to turn boring content into compelling stories - including examples of real businesses.
Visual aids on the creation of letters: from structure to design features.
The channel is dedicated to everything related to layout: from sites and landing pages to responsive design and layout of letters.
Source: https://habr.com/ru/post/312182/
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