How much does it cost to enter the top cash categories of the app store and is there any point?
How much does it cost to enter the top cash register in a certain category? This question tormented me for a long time. It was always interesting to know: how much do other games earn? If you are also plagued by such questions, then welcome under the cut - there will be some text, no water - just on business
I have a simple quiz game, which is listed in two categories of the Russian app store: "Quiz" and "Puzzle". The game was launched for about six months, in August, I made a change of the icon, the name and perevylozhil this miracle. Recently, I decided to test the performance of my store and made a test purchase for 29 rubles. After a while, I was greatly surprised to find that the application had risen to 34th place in the ranking of top-grossing games of the Quiz category.
It became interesting and I decided to try to find answers to two questions:
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I decided to conduct a purely scientific experiment - make purchases by myself and see where I can get without significant losses for my personal budget. There is no exact algorithm for calculating top cash registers in the public domain, there are suggestions (for example, here ) that it is built on the basis of sales for several days, taking into account weights. Before the experiment, I was not present in the top cash register, all purchases were made in the Russian app store.
Below is a table of promotion in the top by day, speaking for itself. On September 29, I made several payments with an interval of time and therefore I selected them in several lines:
screenshot of my sensortower application categories:
Based on the experiment, we can draw a fairly obvious conclusion 1:
To get to the top cash register of Russia in the category is not difficult at all - it is enough to have purchases for 1100 rubles for four days. In this case, with such a sum, you will find yourself in the region of 300 places in the top cash games
And now we are smoothly approaching the second, equally important, and perhaps even more interesting question. To be honest, this list is rather inconsistent from the user's point of view. I rarely go into it to choose an interesting game. But as a developer, I practically live in it. Therefore, it was very interesting to find out what this top gives.
I can not say that my game was a great success. For example, this is a download schedule for the week of the experiment. Below is a line with the increase in downloads compared with the previous week.
As can be seen from the screenshot, sales increased by 8%, which, based on the total small volumes, can be called just an accident.
Below is a graph of entry into the "Quiz" category according to Sensortower:
As can be seen from the graph, during the period when the application was raised to the top cash register in the top download category, it even fell.
Conclusion 2: being in the top cash category "Quizzes" will not give almost any increase in installations.
In conclusion, I can say that I don’t see any sense in spending money on promotion in top cash registers in this way, if anyone has a different experience, I would be glad to know about it in the comments or in a personal.
I have a simple quiz game, which is listed in two categories of the Russian app store: "Quiz" and "Puzzle". The game was launched for about six months, in August, I made a change of the icon, the name and perevylozhil this miracle. Recently, I decided to test the performance of my store and made a test purchase for 29 rubles. After a while, I was greatly surprised to find that the application had risen to 34th place in the ranking of top-grossing games of the Quiz category.
It became interesting and I decided to try to find answers to two questions:
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- How much should you earn to enter the top cash register of your category?
- How many organic installations will be in the top cash register in the category "Quizzes"?
1. How much should I earn to enter the Top Box Office of my category?
I decided to conduct a purely scientific experiment - make purchases by myself and see where I can get without significant losses for my personal budget. There is no exact algorithm for calculating top cash registers in the public domain, there are suggestions (for example, here ) that it is built on the basis of sales for several days, taking into account weights. Before the experiment, I was not present in the top cash register, all purchases were made in the Russian app store.
Below is a table of promotion in the top by day, speaking for itself. On September 29, I made several payments with an interval of time and therefore I selected them in several lines:
screenshot of my sensortower application categories:
Based on the experiment, we can draw a fairly obvious conclusion 1:
To get to the top cash register of Russia in the category is not difficult at all - it is enough to have purchases for 1100 rubles for four days. In this case, with such a sum, you will find yourself in the region of 300 places in the top cash games
2. How many organic installations will be in top cash registers in the category “Quizzes”?
And now we are smoothly approaching the second, equally important, and perhaps even more interesting question. To be honest, this list is rather inconsistent from the user's point of view. I rarely go into it to choose an interesting game. But as a developer, I practically live in it. Therefore, it was very interesting to find out what this top gives.
I can not say that my game was a great success. For example, this is a download schedule for the week of the experiment. Below is a line with the increase in downloads compared with the previous week.
As can be seen from the screenshot, sales increased by 8%, which, based on the total small volumes, can be called just an accident.
Below is a graph of entry into the "Quiz" category according to Sensortower:
As can be seen from the graph, during the period when the application was raised to the top cash register in the top download category, it even fell.
Conclusion 2: being in the top cash category "Quizzes" will not give almost any increase in installations.
In conclusion, I can say that I don’t see any sense in spending money on promotion in top cash registers in this way, if anyone has a different experience, I would be glad to know about it in the comments or in a personal.
Source: https://habr.com/ru/post/311718/
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