Tips for improving contextual advertising CTR
Content blocks are the main source of income for many site owners. Each of them is forced to experiment, trying to increase the number of clicks and total revenue. For those who have just embarked on this path of experimentation, a list of specific tips on how to increase CTR significantly by simple actions will be useful. The author of the advice primarily talks about Google AdSense, but most of the recommendations apply to other similar programs.
Block placement
The map of the distribution of views of visitors on the page is similar to the letter âFâ, that is, the upper left corner of the page attracts the greatest interest. Accordingly, it can be recommended to use a block of 300 Ă 250 pixels in the left or right navigation column. On top of it, you can put some text, so that the ad was surrounded on all sides by content.
Below, in the middle of the page, it is best to use a horizontal text block with 4-5 advertising links. It gives a lower CTR, but with a large amount of traffic it is worth it.
Never use more than two advertising modules. The more advertising spots on the site, the higher the likelihood of cheap links.
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Vertical banners (skyscrapers) are not as effective as 300 Ă 250 blocks, but this is a good substitute where 300 Ă 250 cannot be inserted.
Advertising design
The color of the sponsored links must match the color of the navigation links.
Disguise the URL in the advertisement (under the text) as far as possible, so that the user is hard to read it and enter it manually in another browser window.
The color of the advertising text should match the color of the text on the web page.
The color of the background and borders of the advertising module must match the background of the web page so that the ad merges with it.
Preventing "Advertising Blindness"
You can use alternative colors for promotional links, changing them if they are posted on a forum or on another site with a permanent core of the audience (visitors often return). Here is a command to randomly select one of the three colors.
Advertising targeting
To eliminate unnecessary garbage from advertising and select specific topics of advertising links, you can manually select topics for advertising.
True, Google will still add ads to other topics if it does not find a sufficient number of targeted ads.
To improve targeting, you need to correctly use the tags title and h1 . If you are writing about a particular product, then you need to fully specify its name in the text, so that Google could substitute a suitable ad. There is a good advertisement about books, software and useful equipment.
Audience targeting
Think about what Mr. X is looking to read your text. The worst thing to sell advertising on websites about SEO, because SEO experts do not click on advertising links. Little money will bring sites about entertainment or games.
Long-term strategy
If each page on the site brings you 4 cents per day, and you add five pages per day, this means that your income increases by 20 cents daily. For the year of such work, your income will increase by $ 73 per day .
A single site may not be very profitable, but a few smaller sites may bring more money.
Protection
One hundred pages that attract ten visitors are better than one page that attracts a thousand. In the first case, you are better protected from unexpected changes in the issuance of a search site.
To make money on the Internet, you must have more than one site.
Work with partners
Greed makes people make mistakes. Just remember that you can only trust yourself.
Inbound links
It is believed that the presence of advertising on the pages reduces the weight of incoming links to Google. Thus, it is better to first receive incoming links, and only then place ads. But this is a controversial statement, and other experts recommend placing an advertisement from the very beginning.
Design vs. Content
I am not a designer and usually use the same template for all my sites. If the content is good, then you will be periodically referenced.
Attitude
Be optimistic ... do not fall under the influence of losers. Just do your job and in a few years you will be able to live freely.
Make a good, useful site, do not crack the numbers - and you will achieve your goal.
All the rest is a matter of patience.
Block placement
The map of the distribution of views of visitors on the page is similar to the letter âFâ, that is, the upper left corner of the page attracts the greatest interest. Accordingly, it can be recommended to use a block of 300 Ă 250 pixels in the left or right navigation column. On top of it, you can put some text, so that the ad was surrounded on all sides by content.
Below, in the middle of the page, it is best to use a horizontal text block with 4-5 advertising links. It gives a lower CTR, but with a large amount of traffic it is worth it.
Never use more than two advertising modules. The more advertising spots on the site, the higher the likelihood of cheap links.
')
Vertical banners (skyscrapers) are not as effective as 300 Ă 250 blocks, but this is a good substitute where 300 Ă 250 cannot be inserted.
Advertising design
The color of the sponsored links must match the color of the navigation links.
Disguise the URL in the advertisement (under the text) as far as possible, so that the user is hard to read it and enter it manually in another browser window.
The color of the advertising text should match the color of the text on the web page.
The color of the background and borders of the advertising module must match the background of the web page so that the ad merges with it.
Preventing "Advertising Blindness"
You can use alternative colors for promotional links, changing them if they are posted on a forum or on another site with a permanent core of the audience (visitors often return). Here is a command to randomly select one of the three colors.
Advertising targeting
To eliminate unnecessary garbage from advertising and select specific topics of advertising links, you can manually select topics for advertising.
True, Google will still add ads to other topics if it does not find a sufficient number of targeted ads.
To improve targeting, you need to correctly use the tags title and h1 . If you are writing about a particular product, then you need to fully specify its name in the text, so that Google could substitute a suitable ad. There is a good advertisement about books, software and useful equipment.
Audience targeting
Think about what Mr. X is looking to read your text. The worst thing to sell advertising on websites about SEO, because SEO experts do not click on advertising links. Little money will bring sites about entertainment or games.
Long-term strategy
If each page on the site brings you 4 cents per day, and you add five pages per day, this means that your income increases by 20 cents daily. For the year of such work, your income will increase by $ 73 per day .
A single site may not be very profitable, but a few smaller sites may bring more money.
Protection
One hundred pages that attract ten visitors are better than one page that attracts a thousand. In the first case, you are better protected from unexpected changes in the issuance of a search site.
To make money on the Internet, you must have more than one site.
Work with partners
Greed makes people make mistakes. Just remember that you can only trust yourself.
Inbound links
It is believed that the presence of advertising on the pages reduces the weight of incoming links to Google. Thus, it is better to first receive incoming links, and only then place ads. But this is a controversial statement, and other experts recommend placing an advertisement from the very beginning.
Design vs. Content
I am not a designer and usually use the same template for all my sites. If the content is good, then you will be periodically referenced.
Attitude
Be optimistic ... do not fall under the influence of losers. Just do your job and in a few years you will be able to live freely.
Make a good, useful site, do not crack the numbers - and you will achieve your goal.
All the rest is a matter of patience.
Source: https://habr.com/ru/post/31115/
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