Demand analysis: what virtual hosting customers are looking for and how they choose

In the previous article, we looked at the virtual server market from a consumer perspective. Let's try to do the same procedure with virtual hosting . This service is gradually losing ground, so for the same time, a little more than 50 thousand search queries for virtual hosting were collected on the site SHARED.menu against almost 200 thousand requests for virtual servers from the VDS.menu site.

Disk capacity

The minimum disk size is found in search queries 2702 times, the maximum - only 456 times.

Among the minimum values ​​most often searched for:
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5000 MB - 838 requests
10,000 MB - 528 requests
1000 MB - 403 requests
500 MB - 194 requests
3000 MB - 183 requests
2000 MB - 115 requests

The distribution of requests for the minimum disk size is as follows:

For the maximum disk size most often indicated:

1000 MB - 103 requests
10,000 MB - 72 requests
3000 MB - 71 queries
5000 MB - 59 requests
2000 MB - 42 requests

Number of sites

For the minimum number of sites, 1920 requests were made, for the maximum - 121 requests.

The most popular requests for the minimum number of sites are:

5 sites - 570 requests
2 sites - 331 requests
1 site - 312 requests
10 sites - 206 requests
3 sites - 158 requests
100 sites - 126 requests

Number of databases

The minimum number of databases was specified in 1233 queries, the maximum - in 127 queries.

The minimum number of databases that most users satisfy:

1 base - 510 requests
2 bases - 159 requests
3 bases - 143 requests
5 databases - 135 queries
10 bases - 115 requests

PHP support

The presence of PHP support interests users in 1872 requests, its absence is indicated only in 71 requests.

Control panels

Interest in the provided control panels was manifested among users as follows:

ISPmanager - 969 requests
cPanel - 618 requests
DirectAdmin - 411 requests
Plesk - 270 requests
VestaCP - 258 requests
Self-developed panel - 552 queries

Geographical position

Most users prefer the following countries when choosing virtual hosting:

Russia - 2228 requests
Germany - 1725 requests
Netherlands - 1559 requests
USA - 1427 requests
United Kingdom - 1326 requests
France - 1293 requests
Ukraine - 1145 requests
Sweden - 990 requests
Canada - 917 requests
Czech Republic - 871 request
Denmark - 843 requests
Hungary - 815 requests
Finland - 807 requests
Poland - 743 requests
Estonia - 704 requests
Lithuania - 700 requests
Bulgaria - 686 requests
Spain - 675 requests
Kazakhstan - 507 requests
Belarus - 486 requests
Singapore - 399 requests
India - 347 requests

Payment Methods

More often than others in requests there are the following payment methods:

WebMoney - 1091 requests
Bank card - 1013 requests
BitCoin - 996 requests
Yandex.Money - 871 request
QIWI - 723 requests
PayPal - 708 requests
Bank transfer (rubles) - 701 requests
Bank transfer (hryvnia) - 398 requests
Bank transfer (euro) - 317 requests
WalletOne - 305 requests
Bank transfer (dollars) - 278 requests

SSL support

The ability to install an SSL certificate was noted in 2172 requests, its absence - in 295 requests.

Availability of access via SSH protocol

SSH access is mentioned in more than 3 thousand requests, while its presence interests users in almost 70% of cases.

IPv6 availability

The possibility of obtaining IPv6 addresses is relevant in 44% of requests (828 times we searched for hosting with IPv6 support and 1055 times - without it).

Minimum payment period

Hosting with a minimum payment period longer than one month is less popular (1231 requests for hosting with a monthly payment and 204 requests for hosting with a prepayment for longer periods).

Host Age

More often than others there are requests for the age of the site:

at least 2 years - 479 requests
at least 3 years - 393 requests
not less than 5 years - 279 requests
at least 1 year - 209 requests
at least 10 years - 83 requests
not less than 4 years - 25 requests

Price

Basically, the search is carried out at the maximum price, while popular queries are (with a total of just under 1500):

up to 200 rubles per month - 465 requests
up to 100 rubles per month - 156 requests
up to 300 rubles per month - 155 requests
up to 1000 rubles per month - 81 requests

The previous article reported on the launch site aggregator reviews about hosts Poisk.Hosting . We will be happy to hear suggestions and suggestions.