What game evaluation window to integrate into your mobile phone
Our partner, Playliner analytical company, has prepared a study on the proposals to evaluate the game for the blog of the Management Game Internet Projects program. Under the cat, you will find information about what types of sentences are, and what features the developers use to increase the game score in the stack. As well as conclusions and analysis of the advantages and disadvantages of various options for the integration of this mechanics in your game.
We explored 73 top mobile games that offer users to rate the game. The diagram below shows the distribution of offer types.
')
Let us consider in more detail each type, its advantages and disadvantages.
In games with this type of proposal, the player is offered to send an opinion about the game either to the developer’s e-mail address, or simply by internal mail.
Advantage : allows you to better understand the players.
Disadvantage : does not affect the assessment in the stack.
Offer to leave feedback in the game Samurai Siege.
Somewhere in the settings there is a “Rate” button leading to the stop.
Advantage : unobtrusive sentences.
Disadvantage : low conversion of players in those who leave feedback
Button, leading to the story, in the game Angry Birds Transformers.
These windows appear a little later than the average session of the player in the game, often after completion of training. Windows offer a positive assessment of the game in the store.
Advantage : increase scores in the stack due to various tricks and design.
Disadvantage : strain the player with his appearance.
Evaluation window in Slots - Big Win Casino game.
A total of 73 games 42 show similar assessment windows. The diagram below shows the number of games with rating windows that have certain features.
The “Rate” button, leading to the evaluation, is highlighted in a certain way. Usually - green.
Advantage : transfers the player's attention to the desired action.
Disadvantages : no.
Angry Birds Go.
In the window there is a button Later (Not now, etc.), which invites undecided users to rate the game later.
Advantage : gives the player a sense of choice, to distract him in the future or not.
Disadvantage : sprays the focus of attention on three buttons.
Screenshot from the game Deer Hunter 2016.
Beautiful picture, increasing the attractiveness of the window. Most often a friendly looking character.
Advantage : increase the conversion of the evaluation button clicks
Disadvantage : no.
Screenshot from the game Little Alchemist.
Some developers use uppercase letters on buttons. We believe that this technique does not affect anything. And rather due to the overall design of the game.
Caps in window design in the Kill Shot Bravo game.
In addition to highlighting the buttons in the design, developers put an exclamation mark in the text.
Advantage : additional emphasis on the desired action.
Disadvantage : no.
Offer evaluation of the game in the Township'e.
A hint to the player that the game should be set to 5 *, and not another assessment.
Advantage : reduces the number of those who put the estimates below 5 *.
Disadvantage : no.
A hint to the player that he put 5 * in the game Angry Birds 2.
There is a realization of the idea of ​​hiding the button for closing the window somewhere far away.
Advantage : it leaves the player no choice where to click.
Disadvantage : can cause a negative that had to search, how to close the window.
In the game Diamond Digger Saga, closing the window is only at the top.
3 out of 72 games offer a reward for rating in the stack.
Advantage : motivates to put 5 * for the reward.
Disadvantage : possible sanctions stor with respect to the game.
500 free coins for the top ranks in Slots Free Casino House of Fun.
3 games have implemented such a rating system. First, the player is offered to choose a rating. If the player chose 5 *, send him to the stop. If it is less, they offer the player to leave feedback on the game or close the window.
Advantage : perfectly eliminates estimates below 5 * in the stack.
Disadvantage : possible sanctions stor with respect to the game.
First, select the rating in the game Jackpot Poker.
If 5 * is selected, we send the player to the stop.
If you analyze all the advantages and disadvantages, then the most optimal thing to add to the game:
The archive of 75 screenshots , which the Playliner company has posted, will analyze the evaluation proposals in more detail. In the same place you can find other studies, and if you are interested in a study on the integration of another tool useful for the development of the game project - monetization, then come to our free open lecture on this topic on September 21st. Details and entry here .
Write in the comments on what other topics you would be interested in researching mobile games.
Types of evaluation proposals
We explored 73 top mobile games that offer users to rate the game. The diagram below shows the distribution of offer types.
')
Let us consider in more detail each type, its advantages and disadvantages.
Feedback (12%)
In games with this type of proposal, the player is offered to send an opinion about the game either to the developer’s e-mail address, or simply by internal mail.
Advantage : allows you to better understand the players.
Disadvantage : does not affect the assessment in the stack.
Offer to leave feedback in the game Samurai Siege.
Button (30%)
Somewhere in the settings there is a “Rate” button leading to the stop.
Advantage : unobtrusive sentences.
Disadvantage : low conversion of players in those who leave feedback
Button, leading to the story, in the game Angry Birds Transformers.
Rating Window (58%)
These windows appear a little later than the average session of the player in the game, often after completion of training. Windows offer a positive assessment of the game in the store.
Advantage : increase scores in the stack due to various tricks and design.
Disadvantage : strain the player with his appearance.
Evaluation window in Slots - Big Win Casino game.
A total of 73 games 42 show similar assessment windows. The diagram below shows the number of games with rating windows that have certain features.
Button selection
The “Rate” button, leading to the evaluation, is highlighted in a certain way. Usually - green.
Advantage : transfers the player's attention to the desired action.
Disadvantages : no.
Angry Birds Go.
Reminder
In the window there is a button Later (Not now, etc.), which invites undecided users to rate the game later.
Advantage : gives the player a sense of choice, to distract him in the future or not.
Disadvantage : sprays the focus of attention on three buttons.
Screenshot from the game Deer Hunter 2016.
Picture
Beautiful picture, increasing the attractiveness of the window. Most often a friendly looking character.
Advantage : increase the conversion of the evaluation button clicks
Disadvantage : no.
Screenshot from the game Little Alchemist.
Caps
Some developers use uppercase letters on buttons. We believe that this technique does not affect anything. And rather due to the overall design of the game.
Caps in window design in the Kill Shot Bravo game.
Exclamation mark
In addition to highlighting the buttons in the design, developers put an exclamation mark in the text.
Advantage : additional emphasis on the desired action.
Disadvantage : no.
Offer evaluation of the game in the Township'e.
Picture 5 *
A hint to the player that the game should be set to 5 *, and not another assessment.
Advantage : reduces the number of those who put the estimates below 5 *.
Disadvantage : no.
A hint to the player that he put 5 * in the game Angry Birds 2.
Close button away
There is a realization of the idea of ​​hiding the button for closing the window somewhere far away.
Advantage : it leaves the player no choice where to click.
Disadvantage : can cause a negative that had to search, how to close the window.
In the game Diamond Digger Saga, closing the window is only at the top.
Reward
3 out of 72 games offer a reward for rating in the stack.
Advantage : motivates to put 5 * for the reward.
Disadvantage : possible sanctions stor with respect to the game.
500 free coins for the top ranks in Slots Free Casino House of Fun.
Choice of rating
3 games have implemented such a rating system. First, the player is offered to choose a rating. If the player chose 5 *, send him to the stop. If it is less, they offer the player to leave feedback on the game or close the window.
Advantage : perfectly eliminates estimates below 5 * in the stack.
Disadvantage : possible sanctions stor with respect to the game.
First, select the rating in the game Jackpot Poker.
If 5 * is selected, we send the player to the stop.
Conclusion
If you analyze all the advantages and disadvantages, then the most optimal thing to add to the game:
- The window with the proposal of the assessment, closed by a cross
- The window must have a character, a picture 5 *, a button selection in color and an exclamation mark
- The button that opens this window from the settings, if the user refused once
- Additional form of feedback to the game’s internal mail or e-mail
The archive of 75 screenshots , which the Playliner company has posted, will analyze the evaluation proposals in more detail. In the same place you can find other studies, and if you are interested in a study on the integration of another tool useful for the development of the game project - monetization, then come to our free open lecture on this topic on September 21st. Details and entry here .
Write in the comments on what other topics you would be interested in researching mobile games.
Source: https://habr.com/ru/post/310076/
All Articles