31 best email marketing automation tools
Do you want to automate your email marketing campaigns? Marketing professionals know that using the right tools is crucial to creating scalable campaigns. In this article, we will share the top 31 e-marketing automation tools to do this or that job.
While digital marketing is just beginning to grow rapidly, e-mail marketing is still one of the tools that ensures high return on assets. Consider some statistics related to the automation of email marketing:
Companies that send automatic letters are 133% more likely to send believable messages than those that do a general newsletter.
These are just some statistical examples that show how important e-mail marketing is in general and automation in particular. Below are 31 tools for automating email marketing that are advisable to adopt.
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Tools "drip" marketing
An important aspect to get rid of the "drip" of marketing, is targeting a specific target audience. Using Sendloop, you can create a list of contacts in a particular company and track their behavior on your website in order to further adapt your messages.
The service allows you to create "drop" letters that are formed based on a survey of subscribers, their behavior, interests, location. Using this tool, you can automate the entire life cycle of a subscriber or client.
You can also use ActiveCampaign Tags + OptinMonster to start dropping marketing based on subscriber behavior on your site.
Text only messages are very boring. Even messages with different images will seem boring, given the information richness in the Internet space. If you want to effortlessly add some zest to your posts, use BombBomb to diversify them with high-quality video content.
The Drip application is designed to simplify the process of "drip" marketing. This is surprisingly a simple tool that has a strong impact. Characteristics of the application - collecting email, the availability of ready-made templates, the function of moving elements from panel to panel to create the necessary material.
The service allows you to send "drop" letters based on the activity on a particular site and orders that are in the basket. You can also use MailChimp Groups + OptinMonster to send “drop” emails based on the functions to which the subscriber consents or the checkboxes that he puts when filling out a particular application form on your site.
Gumroad is widely known as a place to sell digital products and services. Now the service still has an e-mail function that allows you to collect and store data on potential and existing customers. Then you can produce segmentation, relying on numerous features and send updates about your products.
As you know, e-mail is a universal tool. It rarely happens that two messages are sent with the same purpose. The service Knowtify recognizes the data and offers a simpler way to start a “drop” campaign based on digests.
Infusionsoft serves as the main task manager for automating email marketing. The My Day feature shows which meetings you have scheduled for today and who you need to contact.
Using OptinMonster + Infusionsoft Tags you can segment your site visitors.
Email Newsletter Applications
Have you recently added a group of new subscribers to your email list? Then, instead of throwing them with outdated letters, you can use the capabilities of AWeber's Follow Up to get subscribers in an accelerated mode.
If you act like most entrepreneurs, then your letters are sent at a predetermined time. Using the GetResponse drag and drop function makes it easier and faster to manage your calendar.
Do you want to use additional functions in the customer relationship management system while not spending additional funds? With ConvertKit, you can send targeted messages to subscribers based on their interaction with your email. The system also has standard schemes, using which you can quickly create messages, adapting to any situation.
No one likes a general e-newsletter. Emma is a great tool that works with Shopify, Salesforce and OptinMonster. This allows you to collect customer relationship management data and sales data in order to personalize messages based on customer information.
Integrated Marketing Automation Tools
Contactually is one of the most elegant tools on the list. This is a platform that allows you to manage your customer relationships, the main purpose of which is to verify contacts. It forms a database from a mailbox, a site, pages in social networks, and then collects as much information as possible, which can be used for further mailings.
HubSpot is one of the best marketing automation tools that performs a wide range of tasks. One of the main advantages is the ability to streamline e-mail marketing based on the use of automated processes.
If you want to tell customers / users about your application, with Intercom you can automatically send voice explanations directly to the application. This serves as a kind of hint, which they will surely notice.
Gmail is the same as Hatchbuck uses tags to optimize messages. You can create and assign them to certain contacts, based on the interests currently available.
Sometimes you want to go beyond email. With the help of E-goi, you can go against the entire e-mail marketing system and send customers a fax, sms, voice message.
Large companies that have a lot of incoming and outgoing, and which simultaneously manage many related programs, can use the Act-On service, which helps to integrate them and maximize their return.
LeadSquared simplifies the lead ranking process by qualifying it by automating email marketing actions and combining them with sales activities to increase efficiency.
Another great tool for determining the characteristics of potential buyers is CallidusCloud. This technology allows you to automate the process of identifying prospective potential customers, excluding those that are high or low risk.
Marketo is currently the best automated e-mail marketing platform with common functions. It gives businesses the opportunity to launch an e-mail newsletter based on more than 40 behavioral characteristics.
Tracking email and monitoring tools
GetNotify is a free tool that notifies you that the recipient has read your email. The letter is sent as usual, while in the address bar you need to add “.getnotify.com”. The recipient will not see this and will not know that you are tracking the read letters.
What is the use of e-mail marketing if you cannot automate the process of testing, tracking, optimization? With the help of the Campaign Monitor service, this becomes possible. It provides an interactive analysis that is easy to understand.
Tools for generating a list of addresses
In order for any newsletter or any “drip” marketing to be successful, you need to have subscribers. With OptinMonster you can create a high conversion of a website or landing page in just a few minutes. In addition, you can segment your potential customers and customers and add them to your automatic newsletter.
One of the best ways to increase your email list is to run contests and give prizes to the winners. Using Rafflecopter, you can put information about contests on your blog or social networks.
PageModo allows you to turn your Facebook profile into a professional landing page, with which you can attract potential customers and increase the number of subscribers.
SmartBribe is an absolutely free tool that encourages new e-mail subscribers to subscribe to the newsletter with friends. He adjusts your page to the bonus system. When subscribers acquire “share” as a reward they get a bonus for free.
When someone comments on your blog entries, this is a good indication that readers are attentive to what you have written. Using the Comment Redirect service, you can redirect visitors to a specific page after they make their first comment. And after - add them to the email list.
Email Testing Tools
This is one of the best tools for displaying email test results on any device. You can test up to 40 clients and devices with one click, which significantly reduces the time.
Reach Mail allows users to compare direct performance indicators for 5 different e-mail campaigns at once. It also takes into account such indicators as the subject of the message, the content, and the images to demonstrate which letters will work better.
Any marketer needs a tool to automate the share of recipients of advertising mailings that really opened and read the received email. With this service, you can determine which letters will be more effective.
Sincerely yours, Yambox full-line operator
(we are engaged in logistics for e-commerce)
While digital marketing is just beginning to grow rapidly, e-mail marketing is still one of the tools that ensures high return on assets. Consider some statistics related to the automation of email marketing:
- E-mail marketing is a tool used by 82% of all companies.
- 95% of companies that conduct marketing automation invest in email marketing.
- Automatic e-mail messages generate a 70.5% increase in the number of views of messages and a 152% click-through rate.
Companies that send automatic letters are 133% more likely to send believable messages than those that do a general newsletter.
These are just some statistical examples that show how important e-mail marketing is in general and automation in particular. Below are 31 tools for automating email marketing that are advisable to adopt.
')
Tools "drip" marketing
1. Sendloop
An important aspect to get rid of the "drip" of marketing, is targeting a specific target audience. Using Sendloop, you can create a list of contacts in a particular company and track their behavior on your website in order to further adapt your messages.
2. ActiveCampaign
The service allows you to create "drop" letters that are formed based on a survey of subscribers, their behavior, interests, location. Using this tool, you can automate the entire life cycle of a subscriber or client.
You can also use ActiveCampaign Tags + OptinMonster to start dropping marketing based on subscriber behavior on your site.
3. BombBomb
Text only messages are very boring. Even messages with different images will seem boring, given the information richness in the Internet space. If you want to effortlessly add some zest to your posts, use BombBomb to diversify them with high-quality video content.
4. Drip
The Drip application is designed to simplify the process of "drip" marketing. This is surprisingly a simple tool that has a strong impact. Characteristics of the application - collecting email, the availability of ready-made templates, the function of moving elements from panel to panel to create the necessary material.
5. MailChimp
The service allows you to send "drop" letters based on the activity on a particular site and orders that are in the basket. You can also use MailChimp Groups + OptinMonster to send “drop” emails based on the functions to which the subscriber consents or the checkboxes that he puts when filling out a particular application form on your site.
6. Gumroad
Gumroad is widely known as a place to sell digital products and services. Now the service still has an e-mail function that allows you to collect and store data on potential and existing customers. Then you can produce segmentation, relying on numerous features and send updates about your products.
7. Knowtify
As you know, e-mail is a universal tool. It rarely happens that two messages are sent with the same purpose. The service Knowtify recognizes the data and offers a simpler way to start a “drop” campaign based on digests.
8. Infusionsoft
Infusionsoft serves as the main task manager for automating email marketing. The My Day feature shows which meetings you have scheduled for today and who you need to contact.
Using OptinMonster + Infusionsoft Tags you can segment your site visitors.
Email Newsletter Applications
9. AWeber
Have you recently added a group of new subscribers to your email list? Then, instead of throwing them with outdated letters, you can use the capabilities of AWeber's Follow Up to get subscribers in an accelerated mode.
10. GetResponse
If you act like most entrepreneurs, then your letters are sent at a predetermined time. Using the GetResponse drag and drop function makes it easier and faster to manage your calendar.
11. ConvertKit
Do you want to use additional functions in the customer relationship management system while not spending additional funds? With ConvertKit, you can send targeted messages to subscribers based on their interaction with your email. The system also has standard schemes, using which you can quickly create messages, adapting to any situation.
12. Emma
No one likes a general e-newsletter. Emma is a great tool that works with Shopify, Salesforce and OptinMonster. This allows you to collect customer relationship management data and sales data in order to personalize messages based on customer information.
Integrated Marketing Automation Tools
13. Contactually
Contactually is one of the most elegant tools on the list. This is a platform that allows you to manage your customer relationships, the main purpose of which is to verify contacts. It forms a database from a mailbox, a site, pages in social networks, and then collects as much information as possible, which can be used for further mailings.
14. HubSpot
HubSpot is one of the best marketing automation tools that performs a wide range of tasks. One of the main advantages is the ability to streamline e-mail marketing based on the use of automated processes.
15. Intercom
If you want to tell customers / users about your application, with Intercom you can automatically send voice explanations directly to the application. This serves as a kind of hint, which they will surely notice.
16. Hatchbuck
Gmail is the same as Hatchbuck uses tags to optimize messages. You can create and assign them to certain contacts, based on the interests currently available.
17. E-goi
Sometimes you want to go beyond email. With the help of E-goi, you can go against the entire e-mail marketing system and send customers a fax, sms, voice message.
18. Act-On
Large companies that have a lot of incoming and outgoing, and which simultaneously manage many related programs, can use the Act-On service, which helps to integrate them and maximize their return.
19. LeadSquared
LeadSquared simplifies the lead ranking process by qualifying it by automating email marketing actions and combining them with sales activities to increase efficiency.
20. CallidusCloud
Another great tool for determining the characteristics of potential buyers is CallidusCloud. This technology allows you to automate the process of identifying prospective potential customers, excluding those that are high or low risk.
21. Marketo
Marketo is currently the best automated e-mail marketing platform with common functions. It gives businesses the opportunity to launch an e-mail newsletter based on more than 40 behavioral characteristics.
Tracking email and monitoring tools
22. GetNotify
GetNotify is a free tool that notifies you that the recipient has read your email. The letter is sent as usual, while in the address bar you need to add “.getnotify.com”. The recipient will not see this and will not know that you are tracking the read letters.
23. Campaign Monitor
What is the use of e-mail marketing if you cannot automate the process of testing, tracking, optimization? With the help of the Campaign Monitor service, this becomes possible. It provides an interactive analysis that is easy to understand.
Tools for generating a list of addresses
24. OptinMonster
In order for any newsletter or any “drip” marketing to be successful, you need to have subscribers. With OptinMonster you can create a high conversion of a website or landing page in just a few minutes. In addition, you can segment your potential customers and customers and add them to your automatic newsletter.
25. Rafflecopter
One of the best ways to increase your email list is to run contests and give prizes to the winners. Using Rafflecopter, you can put information about contests on your blog or social networks.
26. PageModo
PageModo allows you to turn your Facebook profile into a professional landing page, with which you can attract potential customers and increase the number of subscribers.
27. SmartBribe
SmartBribe is an absolutely free tool that encourages new e-mail subscribers to subscribe to the newsletter with friends. He adjusts your page to the bonus system. When subscribers acquire “share” as a reward they get a bonus for free.
28. Comment Redirect
When someone comments on your blog entries, this is a good indication that readers are attentive to what you have written. Using the Comment Redirect service, you can redirect visitors to a specific page after they make their first comment. And after - add them to the email list.
Email Testing Tools
29. Litmus
This is one of the best tools for displaying email test results on any device. You can test up to 40 clients and devices with one click, which significantly reduces the time.
30. Reach Mail
Reach Mail allows users to compare direct performance indicators for 5 different e-mail campaigns at once. It also takes into account such indicators as the subject of the message, the content, and the images to demonstrate which letters will work better.
31. Cake Mail
Any marketer needs a tool to automate the share of recipients of advertising mailings that really opened and read the received email. With this service, you can determine which letters will be more effective.
Sincerely yours, Yambox full-line operator
(we are engaged in logistics for e-commerce)
Source: https://habr.com/ru/post/310066/
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