3 useful tools for the preparation of a marketing campaign in E-commerce
From time to time, social networks can be really useful, especially when a company plans to increase its sales. In fact, it is not necessary to use complex strategies to make a profit. Even if a limited amount of time is invested, the right tools will help the company to extract much more. The key to success - well-planned campaigns in social networks.
The same is true for the Shopify platform. There are effective tools that can help Shopify platform owners to have full control over their marketing campaigns in e-commerce, attract new customers, and generate additional profits.
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HootSuite is a platform that provides SMM specialists with all the necessary tools for publishing materials, monitoring work, generating reports. In addition, HootSuite has the opportunity to work in a team, give instructions to employees, follow the statistics. In the general stream, the most popular accounts in the opinion of most are shown. You can also use the platform using the mobile application. For $ 9 per month, access to the extended package is provided, and basic services are free.
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There are several reasons why HootSuite is an important tool for managing social networks. First, it is an effective planning tool for platforms such as Facebook and Twitter. Secondly, in HootSuite you can manage more than 35 different social networks, regularly add news, publish useful information. Thirdly, within this platform, you can view statistics, search by keywords, give an assessment, view what is in trend.
It is possible to enjoy the benefits immediately after registration via e-mail or via credential social media (Twitter, Facebook or Google+). For the average consumer, a free version is suitable; for businesses, a paid package worth $ 9 a month.
After registration, the user is directed to the quick launch page, where it is possible to connect to accounts in all social networks. Then a dashboard is created that allows you to schedule the sending of messages, create tabs or add threads.
Adding the option "Streams" allows you to monitor what is happening in different social networks. Using the free version, you can manage 3 accounts, the business package allows you to manage 35 accounts.
How to post information in your social network / The feature of HootSuite is that you can post messages as soon as you’ve finished typing it, or you can postpone sending it until a certain time when the message will be published automatically. At the top of the control panel, you can compose a message and send it to one account within one social network or across all selected accounts in different social networks.
Shopify Messenger allows Shopify site owners to stay in direct contact with customers using their Facebook account. For example, you can directly invite customers to familiarize themselves with the product line presented on the site.
How Shopify Messenger Works
Shopify has entered into a partnership agreement with Facebook to be able to use its instant messenger. This allows Shopify's retail customers to provide a wide range of services: to confirm the order, send notifications about the shipment of the goods, as well as a message on the status of the order.
During the checkout, customers who are logged in via their Facebook account can check for updated information about their order using Shopify messenger. All subsequent updates will also be delivered to the buyer via an instant messenger.
How the business will expand when using the messenger.
An important aspect for a business owner is establishing personal contact with the consumer. A happy and contented customer will certainly launch word of mouth. Positive feedback will help draw attention to the business in general and the site in particular.
Using the messenger, site owners can directly communicate with the end user, contact them by name, and offer a personal service in real time. You can also offer customers a good deal, thanks to which it will return to your website again and again.
Soon it is planned that Facebook will commission new tools that will help automate conversations between the customer and the owner.
How to stay in touch with consumers using the instant messenger. In order to maintain relationships with consumers, it is necessary to correspond with them. To do this, add the messenger channel to Shopify and as soon as you connect via your Facebook account, customers will be able to directly send you messages.
Shopify user can use his Facebook page from any computer or mobile phone. The system of sending messages works in the same way as Facebook messenger. In addition, the service is free.
Canva is a tool that allows you to increase the popularity of the site using graphics and infographics. The advantage of the software is its ease of use. To successfully use the program, design skills are not required. Canva allows you to quickly create great infographics and necessary reports.
How to easily create beautiful graphics
Canva has thousands of ready-to-use templates and layouts. Combining elements, you can create your own projects. Users can save their colors, fonts, pictures, logos. Using the function "Flow" it becomes possible to share graphics with team members.
In addition, Canva provides a platform on which elements interact logically: infographics, marketing materials, presentations, messages from social networks.
Launch new campaigns in social networks. Using Canva you have the opportunity to start your own campaign in social networks. This tool can be actively used if you develop a marketing strategy for a new brand or redesign an existing strategy. The platform helps in solving the tasks set in online mode.
Creating interesting graphic elements will help to attract potential customers from Facebook, Twitter, LinkedIn, Google+ and Instagram
Setting up projects in social networks. Using Canva, you can easily change your projects in social networks: adjust the size, add graphic material, change the color gamut, convert a table into a chart or a poster.
In the database of the program there are more than 130 different fonts and more than 1 million photos.
The use of the above tools will help develop a more sophisticated marketing strategy, attract additional target audiences, and increase profits.
Subscribe to our blog, there will be a lot of interesting things further.
Sincerely yours, Yambox full-line operator
( Yambox - turn your online store into a computer game)
The same is true for the Shopify platform. There are effective tools that can help Shopify platform owners to have full control over their marketing campaigns in e-commerce, attract new customers, and generate additional profits.
"Hootsuite
HootSuite is a platform that provides SMM specialists with all the necessary tools for publishing materials, monitoring work, generating reports. In addition, HootSuite has the opportunity to work in a team, give instructions to employees, follow the statistics. In the general stream, the most popular accounts in the opinion of most are shown. You can also use the platform using the mobile application. For $ 9 per month, access to the extended package is provided, and basic services are free.
')
How to correctly organize multiple accounts in social networks
There are several reasons why HootSuite is an important tool for managing social networks. First, it is an effective planning tool for platforms such as Facebook and Twitter. Secondly, in HootSuite you can manage more than 35 different social networks, regularly add news, publish useful information. Thirdly, within this platform, you can view statistics, search by keywords, give an assessment, view what is in trend.
It is possible to enjoy the benefits immediately after registration via e-mail or via credential social media (Twitter, Facebook or Google+). For the average consumer, a free version is suitable; for businesses, a paid package worth $ 9 a month.
After registration, the user is directed to the quick launch page, where it is possible to connect to accounts in all social networks. Then a dashboard is created that allows you to schedule the sending of messages, create tabs or add threads.
Adding the option "Streams" allows you to monitor what is happening in different social networks. Using the free version, you can manage 3 accounts, the business package allows you to manage 35 accounts.
How to post information in your social network / The feature of HootSuite is that you can post messages as soon as you’ve finished typing it, or you can postpone sending it until a certain time when the message will be published automatically. At the top of the control panel, you can compose a message and send it to one account within one social network or across all selected accounts in different social networks.
Shopify messenger
Shopify Messenger allows Shopify site owners to stay in direct contact with customers using their Facebook account. For example, you can directly invite customers to familiarize themselves with the product line presented on the site.
How Shopify Messenger Works
Shopify has entered into a partnership agreement with Facebook to be able to use its instant messenger. This allows Shopify's retail customers to provide a wide range of services: to confirm the order, send notifications about the shipment of the goods, as well as a message on the status of the order.
During the checkout, customers who are logged in via their Facebook account can check for updated information about their order using Shopify messenger. All subsequent updates will also be delivered to the buyer via an instant messenger.
How the business will expand when using the messenger.
An important aspect for a business owner is establishing personal contact with the consumer. A happy and contented customer will certainly launch word of mouth. Positive feedback will help draw attention to the business in general and the site in particular.
Using the messenger, site owners can directly communicate with the end user, contact them by name, and offer a personal service in real time. You can also offer customers a good deal, thanks to which it will return to your website again and again.
Soon it is planned that Facebook will commission new tools that will help automate conversations between the customer and the owner.
How to stay in touch with consumers using the instant messenger. In order to maintain relationships with consumers, it is necessary to correspond with them. To do this, add the messenger channel to Shopify and as soon as you connect via your Facebook account, customers will be able to directly send you messages.
Shopify user can use his Facebook page from any computer or mobile phone. The system of sending messages works in the same way as Facebook messenger. In addition, the service is free.
Canva
Canva is a tool that allows you to increase the popularity of the site using graphics and infographics. The advantage of the software is its ease of use. To successfully use the program, design skills are not required. Canva allows you to quickly create great infographics and necessary reports.
How to easily create beautiful graphics
Canva has thousands of ready-to-use templates and layouts. Combining elements, you can create your own projects. Users can save their colors, fonts, pictures, logos. Using the function "Flow" it becomes possible to share graphics with team members.
In addition, Canva provides a platform on which elements interact logically: infographics, marketing materials, presentations, messages from social networks.
Launch new campaigns in social networks. Using Canva you have the opportunity to start your own campaign in social networks. This tool can be actively used if you develop a marketing strategy for a new brand or redesign an existing strategy. The platform helps in solving the tasks set in online mode.
Creating interesting graphic elements will help to attract potential customers from Facebook, Twitter, LinkedIn, Google+ and Instagram
Setting up projects in social networks. Using Canva, you can easily change your projects in social networks: adjust the size, add graphic material, change the color gamut, convert a table into a chart or a poster.
In the database of the program there are more than 130 different fonts and more than 1 million photos.
Conclusion
The use of the above tools will help develop a more sophisticated marketing strategy, attract additional target audiences, and increase profits.
Subscribe to our blog, there will be a lot of interesting things further.
Sincerely yours, Yambox full-line operator
( Yambox - turn your online store into a computer game)
Source: https://habr.com/ru/post/309584/
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