Profitable businesses need to learn in real life, not in school
Rohid Bhargava - a positive Hindu and non-trivial marketer - flew to rest on a tropical island and brought back from there a couple of regular marketing judgments, which are basically useful in life, although they do not pretend to revelation. An abstract translation is given.
1. You must have a piece of the market and no matter how small it is.
The simplest way to survive on the island is to do something that no one else besides you does. Let you be a monopolist in very few people interested in the field of learning the art of weaving baskets, but by this you certainly stand out in a sea of dullness.
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2. Pay later - take it now.
Guys who roam the beach and sell necklaces have only seconds to catch your attention. However, most vacationers stay in the resort for a week or a bit more, while preferring to visit the same beach. This makes it possible to supply them with trinkets today, agreeing that they can pay later. A good way to not miss the benefits.
3. Grab your client and don't let him out.
Anyone who was in the resort town is familiar with street vendors who offer you to buy something there, and then do not fall behind until you fork out. It's like spam, only everything happens in real life. The nuance is that if you really want something there, the very first person to whom you refer will arrange everything for you in the best possible way. And if not, it remains to hope that the sellers are smart enough to dump in time.
4. Make friends with hotels and put pressure on the exclusive.
In cities where tourists come under a package in which everything is included, hotels manage everything, since tour operators book rooms for you and organize tours through hotels, so a business that is tightly connected with hotels acts as a monopolist on the island, taking everything for itself.
5. Offer everything you can.
Developing the idea of "all inclusive", I can say that my clients need to offer such services, which are all included, let the client buy batteries and additional cables to electronic toys "without departing from the cash register" and not go to another department, as it happens .
1. You must have a piece of the market and no matter how small it is.
The simplest way to survive on the island is to do something that no one else besides you does. Let you be a monopolist in very few people interested in the field of learning the art of weaving baskets, but by this you certainly stand out in a sea of dullness.
')
2. Pay later - take it now.
Guys who roam the beach and sell necklaces have only seconds to catch your attention. However, most vacationers stay in the resort for a week or a bit more, while preferring to visit the same beach. This makes it possible to supply them with trinkets today, agreeing that they can pay later. A good way to not miss the benefits.
3. Grab your client and don't let him out.
Anyone who was in the resort town is familiar with street vendors who offer you to buy something there, and then do not fall behind until you fork out. It's like spam, only everything happens in real life. The nuance is that if you really want something there, the very first person to whom you refer will arrange everything for you in the best possible way. And if not, it remains to hope that the sellers are smart enough to dump in time.
4. Make friends with hotels and put pressure on the exclusive.
In cities where tourists come under a package in which everything is included, hotels manage everything, since tour operators book rooms for you and organize tours through hotels, so a business that is tightly connected with hotels acts as a monopolist on the island, taking everything for itself.
5. Offer everything you can.
Developing the idea of "all inclusive", I can say that my clients need to offer such services, which are all included, let the client buy batteries and additional cables to electronic toys "without departing from the cash register" and not go to another department, as it happens .
Source: https://habr.com/ru/post/30952/
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