Digest of materials about email-mailing: Useful guides from the world of email

Today we publish a selection of email marketing and emails: types of mailings, their effectiveness and metrics, activation of subscribers, various services, expert advice and good examples.



Email marketing will not go to instant messengers in the near future

According to experts, despite the growing popularity of instant messengers, e-mail will remain one of the main channels of working communication and sales. E-mail has a great potential for developing new functions and improving existing ones, and instant messengers have occupied their own niche.

From the communication tool of scientists to the world standard: A brief history of e-mail

E-mail is an integral part of our daily life, but how far mail started, when spam appeared, and how many registered addresses exist, not everyone knows.

Social networks, newsletter and blog - instead of advertising. Where to begin?

The mailing list has not always been considered an effective marketing tool. A small excursion into the history of mailing in runet, the main steps towards the perfect letter and examples of successful options.

How to make email newsletter work - tips for marketers

Collection of tips on how to write the right letter that customers would not want to delete. Among them - analysis of the time of distribution, tips on audience segmentation, a story about following a certain schedule and much more.

How-to: interactive writing guide

Interactive letters as a way to rehabilitate the perception of mailings and completely change the attitude of customers towards them. We understand the main trends and ways of their application in practice.

New operator weapons for attracting subscribers: content marketing

How emails can not only increase customer loyalty, but also train them to work with your product or service.

How to "cross" SEO, advertising, email marketing and other tools

Professional language about the possible combinations of marketing tools and their areas of application. Specific examples, tips on working with different "bundles" and a detailed description of their functions.

Daily Growth Tips # 44: What should be the topic of the letter? (New Mixpanel Analysis)

How the world of email has changed in the era of mobile devices. The rule of 40-60 characters has long been outdated, today brevity is the sister open rate.

Infographics: how email marketing is changing

Interesting statistics about email on smartphones, mobile first strategies, and trigger emails.

Case: The New York Times editors achieved 70% of opening letters in their newsletters

The principle of the The New York Times is ambiguous: 30 types of mailings per week is not a small figure. But the editorial staff revealed the secret of success: an email is not just a way of communicating with users, but a new kind of home page where personalized information is presented.

How to increase openability email-mailings?

The secrets of opening letters are laid out on the shelves: consider the specific steps to create the perfect newsletter. Everything from the use of correct words to the analysis of departure time with examples and useful tips.

Who are interested in your mailing? Consider the engagement rate in email marketing

The coefficient of engagement and everything you need to know about it: its types, segmentation of the base by the coefficient, counting and conversion.

How to write an email to IT professionals: 5 tips

On the optimization of the process of communicating via e-mail and the features of correspondence with technicians. We understand the “rule of 5 sentences”, learn how to set tasks correctly and analyze other life hacks from the field of interaction in IT.

Email marketing: 10 great role models

A little more analysis of mailings for educational purposes. Great ideas of how to attract attention through beautiful photos and responsive design and to provide cases of "non-loading" pictures. As well as valuable recommendations on the analysis of your target audience.

77 useful links for email marketer

All that may be needed to work with mailings: various mailing services, sites for working with layout and its testing, blogs, books, analytical data and even “10 minutes” mail.

Content marketing: how to write clear and minimally annoying email text

An article that no service or marketing device will make a letter better than it is. 10 detailed tips with examples on how to come up with a title, describe the product and win customer trust.

Case from Russia: 1000 new email-subscribers of the online store per day thanks to the split tests

It would seem that something new can be invented for mailings? It turns out that you can change the form of a subscription, for example, by setting up an offer in the form of collecting contacts, and the conditions of its display. And do not forget about the tests.

8 professional email marketing techniques

And again about the conversion of subscribers into buyers using email. Detailed tips on how to "activate" the recipient of the letter - that is, turn it into a loyal and paying customer.

PS Most recently, we talked about what will be the new Pechkin-mail . The transition to the new engine also affects the improvement of user experience. We told about it here and here .