The main business of Google began to suffer due to the high popularity of mobile applications.

Over the past 10 years, the development of mobile applications has reached its apogee. When they were just beginning to gain popularity, the Internet was still an open space in which users moved through the browser, rather than mobile applications for all occasions.



According to ComScore, more than half of Americans go online only through mobile apps. Two years ago, the proportion of such users was 41%.



In late August, Google announced the removal of the label "for mobile" (in the English version - "mobile-friendly") from search results on mobile devices.

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The mobile-friendly algorithm is still working and will continue to work. Just Google decided to remove these items from the issue as no longer needed, redundant.



According to company representatives, 85% of all pages in mobile search results are adapted for mobile devices. Therefore, it was decided to “clean up” the issue, removing the “mobile-friendly” tag that has become superfluous.



Previously, the mobile issue looked like this:





Now the mobile-friendly text next to the page snippets from the SERP for mobile has almost completely disappeared:





So, it is recommended to use the Mobile-Friendly Test tool or the mobile usability report in the Search Console to test the resource for mobile device friendliness.



However, comScore statistics is disappointing for anyone who receives income from content that users view directly, bypassing mobile apps, writes Business Insider. Among those who do not benefit from the current situation - first of all, the Internet giant Google.



The company analyzes, indexes content directly on the sites. Now Google can’t put user activity in numerous mobile apps into the big picture. So, it causes significant difficulties in the work of searching and forming links between disparate content.



This situation negatively affects Google’s core business. The company is trying to solve this problem and introduce search indexing for the internal content of mobile applications. However, it is not yet known how successful this undertaking will be and whether the company can be the main search engine in the mobile application segment.



And comScore data, meanwhile, shows that the proportion of users who access the network via mobile apps continues to grow. The time that smartphone owners spend on the net, using mobile applications, is also growing.