Alan Moore: It is necessary to deal with the topic of identity and compliance

Alan Moore (Alan Moore): Involving marketing is a very broad concept and not casual. Its essence is that human beings are highly social animals that possess the inner need of communication and interaction. Accordingly, any initiative from engaging marketing should involve a two-way flow of information and communication.

Why is it so important to keep in mind? Because in the new (advanced) economy, the value of society and the value of the individual have changed. To look into the essence of this, it is necessary to understand the topic of identity and conformity. We have always lived in society. In the pre-industrial era, we were tied to our community geographically, traditions and origins. Our identity was shaped by external forces. However, in the postmodern world, we may have several selves if we only go in search of our own identity.

This is called psychological self-determination — the ability to independently control the most important aspects of one’s own life , in particular personal identity, which becomes the source of the meaning and purpose of life, no longer subject to the dictates of geography or tradition.
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