10 reasons why Microsoft will buy Yahoo in 2007
1. Search Engine
Microsoft's creepy search engine is almost the biggest problem facing the company today. It lies in the fact that when the search engine is idle, advertising is not shown. If Microsoft buys a Yahoo search, this will be a big step toward returning users.
2.Overture Yahoo! Search Marketing.
Microsoft negotiated with a company known as Overture to display ads on msn.com . Now she is trying to show ads there herself, but things are very tight. Although most advertisers like Microsoft Adcenter , they admit that too few people come from a search engine.
3. Yahoo! Publisher Network .
In my opinion, YPN is the best content network. They have a great control team and a phone number that live people answer in case you have questions. Nobody has a level of user support like Yahoo! Publisher Network.
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4. Flickr
Microsoft may have a similar product, but Flikr has a larger share.
5. del.icio.us
While Google is buying up all the "double-sided" advertising space, Microsoft will immediately be able to get a major player.
6. People.
There are many old-fashioned people at Microsoft who don't understand the new industry. They start making contributions to competing open source projects like Zend and Mysql. With the purchase of people from Yahoo, such as Jeremy Zawodny (author of the book about Mysql and creator of tools), Microsoft will understand that they not only lose their place in the search industry, but they also lost market share in server technology Zendu (php) and other open source projects . If they want to keep their Windows Server market share, I believe that acquiring great Yahoo developers will put them on the right path to integrate with open source projects.
7. Video.
Microsoft has a Soapbox , Yahoo has a Yahoo! Video .
They can team up to get a good share of the video market. In general, there is one reason for its importance, and it can be described in just two words: “advertising in video”. I took part in beta testing, in which Google checked advertisements in commercials, and then 2 months after that Google bought YouTube. Plus the share of the advertising market.
8. Communities.
Yahoo has Yahoo Groups , which is close in size to MySpace. Never heard of groups.yahoo.com ? Oh, you probably forgot about them. If you buy them, immediately there will be a bunch of people who can show ads. The share of the advertising market will increase.
9. Business Directory
Microsoft has just abandoned its efforts in this area. And Yahoo has always been there with its paid directory. This is the most respected directory on the net. Even with the annual fee of $ 300, webmasters stand in line to join it. At that time, like a similar Google project, this is not a serious project, in the heart of which DMOZ is located.
10. Yahoo has tidied up
It will be even easier to unite with her.
Will it happen? In my opinion, this is obvious. If Microsoft hopes to compete in the new Internet economy, then they need a large share in the search market. And Yahoo is their only way out.
Microsoft's creepy search engine is almost the biggest problem facing the company today. It lies in the fact that when the search engine is idle, advertising is not shown. If Microsoft buys a Yahoo search, this will be a big step toward returning users.
2.
Microsoft negotiated with a company known as Overture to display ads on msn.com . Now she is trying to show ads there herself, but things are very tight. Although most advertisers like Microsoft Adcenter , they admit that too few people come from a search engine.
3. Yahoo! Publisher Network .
In my opinion, YPN is the best content network. They have a great control team and a phone number that live people answer in case you have questions. Nobody has a level of user support like Yahoo! Publisher Network.
')
4. Flickr
Microsoft may have a similar product, but Flikr has a larger share.
5. del.icio.us
While Google is buying up all the "double-sided" advertising space, Microsoft will immediately be able to get a major player.
6. People.
There are many old-fashioned people at Microsoft who don't understand the new industry. They start making contributions to competing open source projects like Zend and Mysql. With the purchase of people from Yahoo, such as Jeremy Zawodny (author of the book about Mysql and creator of tools), Microsoft will understand that they not only lose their place in the search industry, but they also lost market share in server technology Zendu (php) and other open source projects . If they want to keep their Windows Server market share, I believe that acquiring great Yahoo developers will put them on the right path to integrate with open source projects.
7. Video.
Microsoft has a Soapbox , Yahoo has a Yahoo! Video .
They can team up to get a good share of the video market. In general, there is one reason for its importance, and it can be described in just two words: “advertising in video”. I took part in beta testing, in which Google checked advertisements in commercials, and then 2 months after that Google bought YouTube. Plus the share of the advertising market.
8. Communities.
Yahoo has Yahoo Groups , which is close in size to MySpace. Never heard of groups.yahoo.com ? Oh, you probably forgot about them. If you buy them, immediately there will be a bunch of people who can show ads. The share of the advertising market will increase.
9. Business Directory
Microsoft has just abandoned its efforts in this area. And Yahoo has always been there with its paid directory. This is the most respected directory on the net. Even with the annual fee of $ 300, webmasters stand in line to join it. At that time, like a similar Google project, this is not a serious project, in the heart of which DMOZ is located.
10. Yahoo has tidied up
It will be even easier to unite with her.
Will it happen? In my opinion, this is obvious. If Microsoft hopes to compete in the new Internet economy, then they need a large share in the search market. And Yahoo is their only way out.
Source: https://habr.com/ru/post/30876/
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