Yahoo Big Shake
Yahoo! announced a significant reorganization, thus responding to critics who in recent months have questioned the ability of the search giant to compete with other Internet companies.
The press release sent out late tonight says that two top executives leave the company, and the other two have additional responsibilities at the moment when the Internet business pioneer is trying to regain its former influence and flexibility.
Executive Director Terry Semel (Terry Semel) says: "The growth and rapid development of the Internet does not stop, and we are reorganizing to lead this process." According to him, Yahoo will be divided into three main divisions, which will deal, respectively, with visitors, technology and advertising business.
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“We plan that a deep understanding of our audience, which will be used to create a full-featured advertising network, will be at the heart of growth and increased profitability” - these are the words of Simel.
According to a press release, Operations Director Dan Rosenweig (Dan Rosensweig) will leave the position in March 2007. Former ABC television company manager, Lloyd Braun, who has headed Yahoo Media for the past 2 years, is already leaving the company.
Brown published a statement in which he recalled interactive video projects launched during his work at Yahoo: The 9 , Live Sets and Talent Show . “More will appear in the coming months. I am proud that I led a team of exceptional professionals, and I wish Yahoo! maximum possible success in the future, ”the statement said.
Yahoo's chief financial officer, Sue Decker (Sue Decker), will lead the advertising division. The goal of the new unit is to help advertisers find interested consumers on the Internet. Yahoo reports that Decker will continue to serve as CFO until she seeks a replacement.
Technical Director Farzad Nazem (Farzad Nazem) will lead the unit responsible for technology and at the same time continue to provide for the internal needs of the company. In particular, it will be required to accelerate the development of the long-awaited next-generation advertising system.
According to analysts, one of the main causes of unrest in Yahoo is the inability to run an advertising system that would automatically place the most profitable ads on the company's resources.
Over the past year, Yahoo’s financials have repeatedly disappointed investors, reflecting a 35% drop in the company's stock price.
A little earlier, Wenda Harris Millard, the director of sales, tried to convince investors at a conference in New York that Yahoo’s advertising business continued to grow "in each individual direction."
Millard said that Yahoo plans to use personalized advertising (individually targeted advertising) to reach a wider audience around the world and as a basis for revenue growth. Last month, Yahoo announced a long-term partnership in online search and advertising with more than 150 US daily newspapers.
The press release sent out late tonight says that two top executives leave the company, and the other two have additional responsibilities at the moment when the Internet business pioneer is trying to regain its former influence and flexibility.
Executive Director Terry Semel (Terry Semel) says: "The growth and rapid development of the Internet does not stop, and we are reorganizing to lead this process." According to him, Yahoo will be divided into three main divisions, which will deal, respectively, with visitors, technology and advertising business.
')
“We plan that a deep understanding of our audience, which will be used to create a full-featured advertising network, will be at the heart of growth and increased profitability” - these are the words of Simel.
According to a press release, Operations Director Dan Rosenweig (Dan Rosensweig) will leave the position in March 2007. Former ABC television company manager, Lloyd Braun, who has headed Yahoo Media for the past 2 years, is already leaving the company.
Brown published a statement in which he recalled interactive video projects launched during his work at Yahoo: The 9 , Live Sets and Talent Show . “More will appear in the coming months. I am proud that I led a team of exceptional professionals, and I wish Yahoo! maximum possible success in the future, ”the statement said.
Yahoo's chief financial officer, Sue Decker (Sue Decker), will lead the advertising division. The goal of the new unit is to help advertisers find interested consumers on the Internet. Yahoo reports that Decker will continue to serve as CFO until she seeks a replacement.
Technical Director Farzad Nazem (Farzad Nazem) will lead the unit responsible for technology and at the same time continue to provide for the internal needs of the company. In particular, it will be required to accelerate the development of the long-awaited next-generation advertising system.
According to analysts, one of the main causes of unrest in Yahoo is the inability to run an advertising system that would automatically place the most profitable ads on the company's resources.
Over the past year, Yahoo’s financials have repeatedly disappointed investors, reflecting a 35% drop in the company's stock price.
A little earlier, Wenda Harris Millard, the director of sales, tried to convince investors at a conference in New York that Yahoo’s advertising business continued to grow "in each individual direction."
Millard said that Yahoo plans to use personalized advertising (individually targeted advertising) to reach a wider audience around the world and as a basis for revenue growth. Last month, Yahoo announced a long-term partnership in online search and advertising with more than 150 US daily newspapers.
Source: https://habr.com/ru/post/30873/
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