One percent rule
Once empirically, it was found that if you take an online group of 100 people, one will create content, ten will provide “interactive” (leaving comments or suggesting improvements); The remaining 89 users will limit themselves to viewing.
A clear reminder of this pattern contains statistics YouTube . The service accounts for 60% of all online video viewing, and this concentration has been achieved in just some 18 months.
The figures are eloquent: every day we have 100 million downloads and 65 thousand downloads - and this, as Antony Mayfield emphasizes, means that there are 1,538 downloads per download. And 20 million unique users per month.
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Thus, the creator / consumer ratio corresponds to about 0.5%. However, this is only the beginning: not everyone managed to discover YouTube for themselves (and downloading the file is really easier than downloading it, if only because any web page can post YouTube links).
Let's look at the statistics of another project where the community is producing content - Wikipedia . According to the Church of the Customer blog, half of the corrections in Wikipedia articles were made by 0.7% of users, more than 70% of the total number of articles were written by 1.8% of the participants.
Old data collected on various community sites indicated that about 80% of the content was provided by 20% of participants, but the emergence of a larger number of measurement results provides a more accurate picture of the behavior of users grouped around Web 2.0 projects. For example, if a site requires too much interactive user engagement, nine out of ten visitors will not linger on it.
Bradley Horowitz (Bradly Horowitz) from Yahoo drew our attention to the fact that the same conclusions apply to his project: “In the Yahoo Groups discussion pages, 1% of users are potential creators of groups; 10% - potential active participants, they are content authors, - initiate new discussions or support existing ones; the activity of these two groups is beneficial for 100% of users, ”he wrote on his blog in February.
What is the conclusion? Only one: do not expect much. You can repeat the phrase from the film Field of Dreams: “If you build it, they will come.” The problem, as in real life, is only to find a builder.
A clear reminder of this pattern contains statistics YouTube . The service accounts for 60% of all online video viewing, and this concentration has been achieved in just some 18 months.
The figures are eloquent: every day we have 100 million downloads and 65 thousand downloads - and this, as Antony Mayfield emphasizes, means that there are 1,538 downloads per download. And 20 million unique users per month.
')
Thus, the creator / consumer ratio corresponds to about 0.5%. However, this is only the beginning: not everyone managed to discover YouTube for themselves (and downloading the file is really easier than downloading it, if only because any web page can post YouTube links).
Let's look at the statistics of another project where the community is producing content - Wikipedia . According to the Church of the Customer blog, half of the corrections in Wikipedia articles were made by 0.7% of users, more than 70% of the total number of articles were written by 1.8% of the participants.
Old data collected on various community sites indicated that about 80% of the content was provided by 20% of participants, but the emergence of a larger number of measurement results provides a more accurate picture of the behavior of users grouped around Web 2.0 projects. For example, if a site requires too much interactive user engagement, nine out of ten visitors will not linger on it.
Bradley Horowitz (Bradly Horowitz) from Yahoo drew our attention to the fact that the same conclusions apply to his project: “In the Yahoo Groups discussion pages, 1% of users are potential creators of groups; 10% - potential active participants, they are content authors, - initiate new discussions or support existing ones; the activity of these two groups is beneficial for 100% of users, ”he wrote on his blog in February.
What is the conclusion? Only one: do not expect much. You can repeat the phrase from the film Field of Dreams: “If you build it, they will come.” The problem, as in real life, is only to find a builder.
Source: https://habr.com/ru/post/30847/
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