Web 2.0 has brought with it big changes to the Internet industry that has been repeatedly spoken about. But it is no secret to anyone that the big players of Web 1.0 are present in the market and successfully compete with new players.
In this connection, the question arises - what is the best organization structure for the internship business in your opinion? In my opinion, there are two models to consider: the portal model (Yahoo, AOL, Rambler, Mail.ru) and the service model (Google, Yandex).
Which model do you think is the most viable? Should I combine products in one storefront or make my own “store” for each product? How are the audiences of portals and services?
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If there is research on this topic, articles will be grateful.
It seems to me that as the Internet market grows, the segmentation of services grows and the portal model becomes less acceptable - the more experienced a user is, the more carefully he chooses a set of services and products that he consumes on the Internet, he does not want to find everything in one place, t. to. The quality of such services is lower than individual independent services.
Moreover, the possibilities of the Internet are expanding and portals simply cannot aggregate the full range of Internet services in themselves in the end.