Instagram as a tool to promote a product
If you managed to create your own product, then the next step is to puzzle over how to promote it. And product promotion is often more difficult to create. In this article we will talk about one of the ways that worked for us and which can be useful to anyone who is trying to find a working promotion channel.
Our product is applications for learning English. We immediately decided to move through the social networks and came up with training cards. We brought pages on Google+, Facebook, Tumblr, Twitter, Pinterest, VK and Instagram. And as practice has shown, Instagram was the most effective channel. Our Idiom Land account for English idioms at the moment has grown to 77 thousand followers exclusively on natural traffic, and now it is one of the most popular English instagrams.
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Instagram is growing fast and you need to use it. The key point is that on Instagram, hashtags work well, regardless of their number in the post (maximum 30).
An example of our post:
As you can see, there are a bunch of hashtags in the post. On the one hand, unnecessary clutter, on the other - all the hashtags at the end of the post and do not interfere with those who read the post, especially since the main thing in this post is the picture. The goal is for people to find your post on all these hashtags.
When your account grows to a certain number of followers, your posts will start to receive a large number of “likes” and will get into the Top Posts through various hashtags and the flow of followers will increase even more. Here is an example of our post in the #idioms hashtag top :
Followers are good, but in parallel we are doing the promotion itself. First - put a link to the site (or application) in the description of your profile:
In the posts - we put a link to that link in the profile (since, on Instagram, direct links do not work, unfortunately), and also put a link to the site in the content itself (in our case, on the card):
It is not necessary to specify links in each post, you can do it once every two days, for example. We have three types of training cards: useful (with idiom meaning and example), visual (creative or funny picture corresponding to idiom), and video (example of using idioms in a film). It turns out three posts per day (morning, afternoon and evening) - all this helps visitors well to remember the idiom, and this helps us to promote our application. In our case, while the application is simple - it is a complete set of cards, "packed" in the application, where the cards are arranged in alphabetical order.
That's all science! Try moving to Instagram while it is still working.
Our product is applications for learning English. We immediately decided to move through the social networks and came up with training cards. We brought pages on Google+, Facebook, Tumblr, Twitter, Pinterest, VK and Instagram. And as practice has shown, Instagram was the most effective channel. Our Idiom Land account for English idioms at the moment has grown to 77 thousand followers exclusively on natural traffic, and now it is one of the most popular English instagrams.
')
Instagram is growing fast and you need to use it. The key point is that on Instagram, hashtags work well, regardless of their number in the post (maximum 30).
An example of our post:
As you can see, there are a bunch of hashtags in the post. On the one hand, unnecessary clutter, on the other - all the hashtags at the end of the post and do not interfere with those who read the post, especially since the main thing in this post is the picture. The goal is for people to find your post on all these hashtags.
When your account grows to a certain number of followers, your posts will start to receive a large number of “likes” and will get into the Top Posts through various hashtags and the flow of followers will increase even more. Here is an example of our post in the #idioms hashtag top :
Followers are good, but in parallel we are doing the promotion itself. First - put a link to the site (or application) in the description of your profile:
In the posts - we put a link to that link in the profile (since, on Instagram, direct links do not work, unfortunately), and also put a link to the site in the content itself (in our case, on the card):
It is not necessary to specify links in each post, you can do it once every two days, for example. We have three types of training cards: useful (with idiom meaning and example), visual (creative or funny picture corresponding to idiom), and video (example of using idioms in a film). It turns out three posts per day (morning, afternoon and evening) - all this helps visitors well to remember the idiom, and this helps us to promote our application. In our case, while the application is simple - it is a complete set of cards, "packed" in the application, where the cards are arranged in alphabetical order.
That's all science! Try moving to Instagram while it is still working.
Source: https://habr.com/ru/post/307992/
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