We invite you to email show September 9-11

Hi, Habr! Today we want to invite you to the Email Show forum, which will be held in our office in September. Issues of email marketing and mailing lists are quite discussed and are of great interest. We have repeatedly written in our blog on these topics: told why Mail.Ru Mail includes strict DMARC , how not to become an intermediary in spamming , gave technical recommendations to mailings. And now we will have email-marketers from all over Russia. You are waiting for 3 days of reports and master classes from the best email-experts. Within the framework of the forum, we will also announce the winners in the “Email-Marketer 2015 and 2016” award.

Why it is worth going:

- you will hear all the best email cases 2015-2016 in one place;
- you can choose a contractor among the best email marketers;
- Meet the representatives of all significant email-platforms, services and companies;
- with the help of a special mobile application you will find and get acquainted with any necessary person in the hall;
- if you just start your email marketing, you can get trained or send an employee on the 3rd day of the forum;
- if you are a pro and you are only interested in new chips and nuances - there will be a separate training on the 3rd day of the forum.
')
Alyona s4ever Likhachyova , head of the distribution control group in Mail.Ru Mail, will speak on the report “ How email marketing turns into spam and what can be done to avoid this ”. Key points:
- The basics of reputation: what to follow so that the letters do not fly into the tube;
- the difference between good letters and spam at different stages of the newsletter;
- everything is in your hands: honesty and timeliness are the main assistants in building the reputation of the mailer;
- tools that will help improve the quality of mailings.

Short program

9th of September	The conference. The speeches of specialists: Alena Likhacheva, Dmitry Kot, Daniil Gridin, Leonid Nikolaev, Svetlana Demina, Yulia Savitskaya, Alexander Rys, Mikhail Dashkyev and others. Debate. Expo area.
10 September	Red carpet, photographers and media. Award presentation in 11 nominations. Performance of nominees with the best cases of the year. Martini style party.
11 September	10 hours of training from mailing experts. 7 training blocks with breaks for coffee break and lunch. Two streams: beginners and pros.

Beginners in email marketing are teaching: Svetlana Demina - Zigmund Smile, Mikhail Terentyev - Mailfit, Nikolay Khlebinsky - Retail Rocket, Leonid Nikolaev - Get-N-Post. Topics: email-strategy, base collection, basic segmentation and welcome-series of letters, trigger letters, reactivation of “fallen asleep” subscribers, analytics, deliverability.


Pros train: Natalia Semagina - Emailmatrix, Evgeny Romanov - TekhnoNIKOL and Yuliya Markova - Emailmatrix. Topics: message deliverability, customer base management and segmentation, behavioral email marketing psychology, flexible email marketing, mailing automation, email re-marketing.

You can buy a ticket to participate in the forum and get acquainted with the detailed program on the Email Show website. Waiting for you!