Recommendations for the promotion of the project in the US
For many industries today there is a simple law: if you are successful in the US market, then it is much easier for you to go to others. But there is one more immutable rule - to establish business processes and launch sales remotely is almost impossible. Work and grow your business where you are going to sell, and your chances of success will be much higher.
While most startups dream of getting to the west bank, the east side often remains undervalued. Although it is here that the world capital of digital and consumption is located - New York, and nearby - Boston, Washington, Chicago. In addition, New York is more conveniently located - 7 hours of temporary difference with Moscow versus 10-11 hours of the difference of the western coast.
Why do we all say this? Our new partner, the venture fund iDealMachine , announced the launch of a nomination in the GoTech competition for technology companies that are planning to scale up their business to the American market. Three nominees will receive grants to participate in the program iDealMachine USA Landing, which allows for 12 months to build sales of their product in the United States.
Call for applications is open until September 11 at gotech.vc . The nomination is designed for companies that already have a product or service that is steadily selling in Russia or Europe. In addition, the team must be ready to move to New York for at least a year and have a budget for the maintenance of the team, marketing, PR, hiring people, developing sales and other related costs.
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But a selection of books that recommend iDealMachine to talk with the American venture capital market in the same language and be in the cultural context of a foreign country.
1. Clayton Christensen's “The Innovator's Dilemma”
2. Jeffrey Moore "Crossing the Chasm"
3. Books by Malcolm Gladwell
4. Eric Rees "Lean Startup"
5. Chris Andersen "The Long Tail"
6. Adam Smith “Research on the Nature and Causes of the Wealth of Nations” (“An Inquiry into the Wealth of Nations”)
7. Brian Burrow and John Hella “Barbarians at the Gate: The Fall of RJR Nabisco”
8. Jerry Kaplan "Startup" ("Startup: A Silicon Valley Adventure")
A source:
Rusbase , Spark
While most startups dream of getting to the west bank, the east side often remains undervalued. Although it is here that the world capital of digital and consumption is located - New York, and nearby - Boston, Washington, Chicago. In addition, New York is more conveniently located - 7 hours of temporary difference with Moscow versus 10-11 hours of the difference of the western coast.
Why do we all say this? Our new partner, the venture fund iDealMachine , announced the launch of a nomination in the GoTech competition for technology companies that are planning to scale up their business to the American market. Three nominees will receive grants to participate in the program iDealMachine USA Landing, which allows for 12 months to build sales of their product in the United States.
Call for applications is open until September 11 at gotech.vc . The nomination is designed for companies that already have a product or service that is steadily selling in Russia or Europe. In addition, the team must be ready to move to New York for at least a year and have a budget for the maintenance of the team, marketing, PR, hiring people, developing sales and other related costs.
')
But a selection of books that recommend iDealMachine to talk with the American venture capital market in the same language and be in the cultural context of a foreign country.
1. Clayton Christensen's “The Innovator's Dilemma”
2. Jeffrey Moore "Crossing the Chasm"
3. Books by Malcolm Gladwell
4. Eric Rees "Lean Startup"
5. Chris Andersen "The Long Tail"
6. Adam Smith “Research on the Nature and Causes of the Wealth of Nations” (“An Inquiry into the Wealth of Nations”)
7. Brian Burrow and John Hella “Barbarians at the Gate: The Fall of RJR Nabisco”
8. Jerry Kaplan "Startup" ("Startup: A Silicon Valley Adventure")
A source:
Rusbase , Spark
Source: https://habr.com/ru/post/306988/
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