Bot revolution is in full swing

This is evidenced by the release of the imperson.ai platform prepared for launch. Perhaps this project will not cause the same stormy excitement among the world community as Pokemon Go. But business benefits can be much more tangible.

The other day, the company Imperson , whose name means “impersonal” in English, released a corporate project - the imperson.ai platform, the essence of which is the creation, testing, implementation and management of interactive bots Facebook Messenger, Skype, Kik, Slack, Twitter, Amazon Echo, SMS and many others.
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What does all this mean?

With Imperson.ai, brands and agencies can gain access to a set of professional tools for creating interactive bots that have defined goals, a memory of perfect communication with users, individualization, and learning opportunities.

According to the information provided by Imperson, interactive bots will assist in the promotion and sale of goods and services to a wide audience.

The launch of imperson.ai will provide digital agencies with access to the most advanced technology for creating and managing multiple personalized bots . They will be able to learn and adapt to the communication style of the organization that they will represent.

According to the developers, artificial intelligence and machine learning opportunities were the result of organizations' desire to interact with customers using software, rather than expensive human resources.

In addition, in today's mobile era, when it is more convenient for people to communicate through correspondence on the Internet via smartphones and tablets, it is not surprising that such communication can become really popular and effective.

Erez Baum, co-founder and CEO of Imperson , commented on the upcoming launch of the platform:

“We see enormous potential in the fast-growing bots market. Today's idea of ​​bots is quite primitive. They are based on the menu, the bots cannot differentiate from each other and represent something impersonal. The release of our new platform will allow creative people representing brands and digital agencies to create a more complete and deeper communication script for bots that will communicate with consumers “one on one” and thus have them to the company. ”

What will the launch of this project - we just have to find out.

However, there is already a clear tendency to replace human communication with artificial intelligence.

Will this be a solution to the problems of feedback and the human factor? Will organizations be able to provide better service to customers? We will follow the news.