Innovative mechanism of Google. Controversy
In June, the Harvard Business Review published a large article. The journalists tried to look at the giant from all sides and analyze the company's success story. Obviously, the innovations proposed and offered by Googl have become and continue to be one of the main components of the company's rapid development. But not only.
It would be possible not to recall this article, because more than a month has passed, and whoever wanted it, he managed to read it. But the other day the same Harvard continued the story and published the comments of three figures of the Runet:
J. Sadchikov, Quintura.ru: “I see the innovation of Google primarily in their business model. Why was this search successful? The idea of ​​Brin and Page, on the one hand, was to attract users with simplicity, speed and relevance of the search, and then keep them with the help of new additional services. On the other - and this is also important - in the possibility of earning on yourself to attract many partners. And now, if you look closely at Google’s financial performance, it’s clear that partner sites provide a significant portion of the company's revenue. To help others earn their search - in my opinion, this is the main innovation ... "
A. Popkov, Odnoklassniki.ru: “It is impossible to copy an innovative model - Google or any other company. This confirms many examples, and not only from the Internet.
On the other hand, trying to get closer to the “ideal” by taking individual moves is probably possible. I would not recommend catching up with Google on the innovation field. Too this is a powerful brand, it is too popular now all over the world. ”
')
G. Klimenko, LiveInternet.ru: “It seems to me that transferring Google’s methods to another business is simply wrong. It is like trying to apply the experience of Gazprom in an average enterprise. Sounds weird, right? Google is the same - the company is in a unique situation that you can only dream of. Invest in R & D? You are welcome. For the sake of the experiment to buy the company? No problem. Almost no one can afford it, and Google can - because revenues grow at times faster than expenses. It is curious to know what is happening in the American corporation, but knowledge is practically useless. Comparison with oil companies suggests itself - the same layer of fat, an excess of funds that need to be invested somewhere and that allow you to play in innovation.
"
It is a pity that there is no comment, for example, from Arkady Volozh or Igor Ashmanov. It would be even more interesting.
It would be possible not to recall this article, because more than a month has passed, and whoever wanted it, he managed to read it. But the other day the same Harvard continued the story and published the comments of three figures of the Runet:
J. Sadchikov, Quintura.ru: “I see the innovation of Google primarily in their business model. Why was this search successful? The idea of ​​Brin and Page, on the one hand, was to attract users with simplicity, speed and relevance of the search, and then keep them with the help of new additional services. On the other - and this is also important - in the possibility of earning on yourself to attract many partners. And now, if you look closely at Google’s financial performance, it’s clear that partner sites provide a significant portion of the company's revenue. To help others earn their search - in my opinion, this is the main innovation ... "
A. Popkov, Odnoklassniki.ru: “It is impossible to copy an innovative model - Google or any other company. This confirms many examples, and not only from the Internet.
On the other hand, trying to get closer to the “ideal” by taking individual moves is probably possible. I would not recommend catching up with Google on the innovation field. Too this is a powerful brand, it is too popular now all over the world. ”
')
G. Klimenko, LiveInternet.ru: “It seems to me that transferring Google’s methods to another business is simply wrong. It is like trying to apply the experience of Gazprom in an average enterprise. Sounds weird, right? Google is the same - the company is in a unique situation that you can only dream of. Invest in R & D? You are welcome. For the sake of the experiment to buy the company? No problem. Almost no one can afford it, and Google can - because revenues grow at times faster than expenses. It is curious to know what is happening in the American corporation, but knowledge is practically useless. Comparison with oil companies suggests itself - the same layer of fat, an excess of funds that need to be invested somewhere and that allow you to play in innovation.
"
It is a pity that there is no comment, for example, from Arkady Volozh or Igor Ashmanov. It would be even more interesting.
Source: https://habr.com/ru/post/30570/
All Articles