Repost-modern: a selection of materials on how to generate high-quality content

The paradox: the more the Internet, social networks and the blogosphere develop, the more difficult it becomes to find original content among the many cheers, reposts and unscrupulous copy-paste. In this compilation there are materials on how to generate content that will precisely “cling” to the audience.

Lead generation and selling texts

Of course, first of all, the budget for content marketing is allocated to monetize it. Indexing in search engines, hitting the target audience, targeting - this is all underpinned by lead generation. For example, in this blog - five rules of selling texts of landing pages. The article with examples is based on a four-year study of the Danish Michael Aagaard, an authoritative expert in the field of “converting text”.
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The basics of writing selling texts can still be found here . Basic concepts, typical mistakes and how to strengthen the text. To fix, it is fashionable to look at a simple and clear checklist on how to create high-quality text. And one more checklist on how to make a good, understandable landing page, there are as many as 50 points.

Any text starts with a title.

Anything from the word in general. This is the first thing that the reader sees, this is the first thing that should hook. The decision whether to read the text or not to read the user takes one second. There are also plenty of resources on how to create a really good headline. Here are ten questions about how to write a quality title, and at the end a table with criteria for checking its quality.



Recommendations for a good title can be found on this site . A more extensive review, for both marketers, editors and journalists. A few more criteria and techniques for writing a good title here . We are talking about advertising and PR-texts. Here are some more expert tips on how to choose a clickable title for text.

It is not enough to be able to make words into sentences

Any 12-year-old blogger can do this. But to write a readable, evoking a response from the audience, you need to be able to apply a variety of the finest tools. As many as 89 tips for copywriters gives this resource. The article talks about selling texts. The structure of the selling text is discussed in this post. And a few more tips on selling texts can be found in this Habrablog . For example, about banality, lists and calls to action. And, perhaps, one of the most important articles tells about the four principles of writing texts that attract a large audience.

Content marketing: who does what

In essence, content marketing is the dissemination of information about a product in order to gain consumer confidence (the full definition can be viewed on Wikipedia ). But generating content, finding channels, distributing and getting profit is not so easy. And content marketing is not advertising, as is sometimes mistakenly assumed. The fact that this and what is the difference is described in detail in this article .

For example, unlike advertising, content marketing spreads useful information for the audience not only about the product, but also about the market segment as a whole. And the result he brings much longer than advertising.

One of the channels for disseminating information is, of course, the media. Press secretaries, press attaches and PR-specialists have long been working in many Russian companies, despite the fact that not everyone has so far learned how to work with journalists. There are some simple rules and tools.

For example, the publication for advertisers Sostav writes about the duties of the press service, how to form an infoprovod, how to evaluate the quality of information, and so on. But the material that debunks the four myths about working with the media , and also describes several ways to work with journalists. In addition to the media, there are many more content distribution channels. For example, the channels for the b2b sector are described here. And here is a description of some useful tools for working with each of the channels. And a little more infographic - 15 golden rules of content management.

In conclusion, the material on how content can be .