Rake A / B testing - meeting with Roman Poborch, St. Petersburg
On Thursday, July 7, at 20:00, at the Petersburg office of Oracle , a CodeFreeze meeting will be held with Roman Poborchim, an expert on Java, search quality and A / B testing. The subject of the meeting is A / B testing rakes.
Participation is free. Number of places is limited, registration is required by reference .
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About the report
All changes on your service go through an experiment on users. You roll out only what shows a significant improvement in the target metric. Yes, you have a target metric. Yes, you all know about statistical significance - or, at least, heard about it.
So why is the target metric of your service today exactly at the same level as a year ago?
One of the possible answers is that errors have crept into the system for conducting experiments. The novel will tell about some typical problems faced by almost everyone who starts experimenting with users. In addition to specific problems, the report will concern indicators, following which one may notice that something has broken. If your project has A / B testing, then the results of the story you will probably want to make some improvements to it.
About speaker
Roman Poborchy graduated from St. Petersburg State University's mat-fur in 1998. Until 2004, he worked on the Sun JDK, participated in releases from 1.1.8 to Java 5. From 2004 to 2008, he worked at Intel, where he also worked on the implementation of Java, which was later laid out in Open Source as Apache Harmony .
From 2008 to 2015, he was engaged in evaluating the quality of search in Yandex , where, in particular, he gained experience in A / B testing.
Since 2015, he has changed his main activity and is now engaged in IT presentations. Participated as a presentation consultant in the preparation of Highload ++ 2015 and RIT ++ 2016 .
Location
Petersburg office of Oracle company:
10th Krasnoarmeyskaya Ulitsa, 22A, Kellerman Business Center, 2nd floor
( 2Gis geotag )
Transport
Participation is free. Number of places is limited, registration is required by reference .
')
About the report
A / B testing (born A / B testing, Split testing) is a research method, the essence of which is that the control group of elements is compared with a set of test groups in which one or several indicators were changed in order to find out which changes improve the target. An example is the study of the influence of the color scheme, the location and size of interface elements on the conversion site.
Wikipedia
All changes on your service go through an experiment on users. You roll out only what shows a significant improvement in the target metric. Yes, you have a target metric. Yes, you all know about statistical significance - or, at least, heard about it.
So why is the target metric of your service today exactly at the same level as a year ago?
One of the possible answers is that errors have crept into the system for conducting experiments. The novel will tell about some typical problems faced by almost everyone who starts experimenting with users. In addition to specific problems, the report will concern indicators, following which one may notice that something has broken. If your project has A / B testing, then the results of the story you will probably want to make some improvements to it.
About speaker
Roman Poborchy graduated from St. Petersburg State University's mat-fur in 1998. Until 2004, he worked on the Sun JDK, participated in releases from 1.1.8 to Java 5. From 2004 to 2008, he worked at Intel, where he also worked on the implementation of Java, which was later laid out in Open Source as Apache Harmony .
From 2008 to 2015, he was engaged in evaluating the quality of search in Yandex , where, in particular, he gained experience in A / B testing.
Since 2015, he has changed his main activity and is now engaged in IT presentations. Participated as a presentation consultant in the preparation of Highload ++ 2015 and RIT ++ 2016 .
Location
Petersburg office of Oracle company:
10th Krasnoarmeyskaya Ulitsa, 22A, Kellerman Business Center, 2nd floor
( 2Gis geotag )
Transport
- from Baltiyskaya metro station - 10 minutes on foot: first along Lermontovsky Avenue, then 100 meters to the left along the 10th Krasnoarmeiskaya.
Source: https://habr.com/ru/post/304430/
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